10% of consumers use mobile as their primary device for checking email

See on Scoop.itEmail selling for client acquisition and retention

Almost 10% of consumers use a smartphone or tablet as the primary device for checking email, according to a new survey by the DMA.

 

This suggests that desktop clients should still be the most important focus for marketers, however it doesn’t take into account the number of people who check or prioritise their emails on mobile.

 

Stats published in May shows that more than a third of consumers (36%) read marketing emails on mobile, rising to 55% among 18-34 year olds.

 

A separate study found that 33% of respondents said that they use their mobile to screen emails before reading them later on a desktop.

 

Data from the DMA’s survey also shows that 39% of respondents open emails from trusted brands using their mobile, while 36% would save it to read later on their desktop, so it’s important that brands are optimising email content and subject lines for mobile.

See on econsultancy.com

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