16% of email marketers don’t measure inbox deliverability

See on Scoop.itEmail selling for client acquisition and retention

Knowing whether or not your emails are reaching the consumer’s inbox is one of the most basic measurements of email marketing.

 

Yet a new survey of 333 senior marketing executives by Return Path shows that 16% of marketers have no way of tracking email deliverability.

 

 

See on econsultancy.com

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