Archives for September 2011

Top email marketing info sources: 2011 edition

Via Scoop.itEmail selling for client acquisition and retention

The very best people and places to help you keep on top of email marketing best practice.
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Copywriting: Long copy vs. short copy – which is best

Via Scoop.itEmail selling for client acquisition and retention

The arguments for writing long and short copy and oft repeated and well established.  This article brings some science to the debate and effectively says that the more the buyer has to engage with the purchase, the longer the copy can be…
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15 best practice tips for improving email deliverability

Via Scoop.itEmail selling for client acquisition and retention

To maximise ROI from email campaigns, marketers need to monitor delivery, and take action to maintain good inbox delivery rates. …
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Image blocking in email clients: Tips and techniques for 2011

Via Scoop.itEmail selling for client acquisition and retention

Wondered why users are not interating with your emails?  Maybe they are not seeing them as you do… Image blocking is continuing to rise.  This article significantly understates the issue in my opinion!
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The Most Important Metric To Measure For Email Marketing | BusinessBlogs Hub

Via Scoop.itEmail selling for client acquisition and retention

Email marketing is a powerful tool and one that every business should use. Most studies indicate that it usually has the highest ROI of any marketing a company can do.
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Email Marketing – Results From the Best Split Testing Campaigns

Via Scoop.itEmail selling for client acquisition and retention

Testing your email marketing campaigns and incorporating the results is the best way to improve campaign responses.
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email selling approach

Via Scoop.itEmail selling for client acquisition and retention

How to change from face to face selling to email selling. What do you need to do.
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Timing is Everything: What is the Best Day of the Week to Send an Email to Your Customers? | Comm100 Blog

Via Scoop.itEmail selling for client acquisition and retention

If you’ve implemented an Email Marketing program and want to optimize how many people open and click-through your email, knowing what day of the week and at what time of day to send your email is a key element to improving metrics. Sending on the wrong day can impact your email performance negatively. In this article Comm100 will explain when the best days are to send email and what the best time of day to send is.  
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Fantastic Email Marketing Infographics | Graphic Swing

Via Scoop.itEmail selling for client acquisition and retention

A range of great email marketing infographics
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Mobile Websites: Never Leave A Mobile User In The Rain Again

Via Scoop.itEmail selling for client acquisition and retention

It’s easy to build mobile websites when you’re using WordPress. The WPTouch Pro plugin is easy to set up and supports all mobile devices.
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