Archives for October 2011

Brush up on anti-spam regs … or face stiff penalties

Via Scoop.itEmail selling for client acquisition and retention

Canada’s so-called anti-spam legislation, or bill C-28, received royal assent in December, 2010 and is expected to be proclaimed into law in spring 2012, after the regulations have been drafted. The preamble states:   “An act to promote the efficiency and adaptability of the Canadian economy by regulating certain activities that discourage reliance on electronic means of carrying out commercial activities …”
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Guide to email marketing – mobile optimisation

Via Scoop.itEmail selling for client acquisition and retention

Mobile optimisation? There is an imperative for email marketers to understand what this meansfor them and how best they can adjust to what is essentially a new dimension to their world. Theword optimised is one with both stretchable and shrinkable definitions, especially in the digitalsphere. For the purposes of this guide I shall consider the simplest definition, that is; ‘making thebest of.’ We can all appreciate that in our non work lives, don’t we all have to ‘optimise’ much ofthe time?   What I want to achieve in this guide is to provide marketers with some appreciation of why they should be paying attention to the massive increase in the use of mobile platforms for viewing emails, also to give you some guidelines as to how, as the definition would have it, to make the best of it for your email broadcasts.Thank you for downloading Pure360’s email marketing mobile optimisation guide. We hope you find it useful.
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Seven steps to sublime (or at least successful) subject lines

Via Scoop.itEmail selling for client acquisition and retention

In a world increasingly driven by content that’s hiding in an email or behind a Tweet, subject lines are more important than ever.   This is a great article by eConsultancy that not only helps you write good subject lines, but also offers lots of knowledge on how to structure your emails… 
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Strong Signals: Mobile Email Marketing Is Connecting With Consumers – The Relevant Marketer

Via Scoop.itEmail selling for client acquisition and retention
Mobile email marketing is connecting with consumers. The proliferation of smartphones has elevated email’s role in the always-connected consumer daily life.
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Why your competitor needs a blog

Via Scoop.itEmail selling for client acquisition and retention

If you are marketing your business online, you need a way of telling your potential customers about who you are, what you offer, and how you work.   It used to be that you could put up 10-15 pages on a website and leave it for two years, waiting for customers to turn up.   But that’s your competitor.
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Supported employment: see what you missed on Friday …

See and share an inspirational new Swindon employment video here>>

Last Friday I attended a meeting of like minded employers to hear all about the launch of Swindon’s new social enterprise and a new inclusive approach to recruitment.

 As a Swindon organisation are you interested in helping disabled, unemployed, or redundant people, to train for and find future employment?

 If so, I urge you to take a look at the stunning new ‘Exceptional Enterprise’ video from award winning video director, William Blake on supported employment. See: This video will show you how Swindon and Wiltshire employers and managers like you and I can get some clear business benefits from giving disabled and disadvantaged people the opportunity to work.

I’ve seen how Heather Mitchell of Seqol (http://www.seqol.org) and Ann King of Energy2 (http://www.energy2work.co.uk/Our-team.htm) and their teams are doing incredible work to launch this new supported employment initiative. And for my part I’ve found it inspiring to step away from the day to day of helping clients to get more sales (by sending short emails and social messages that share knowledge) to work with Energy2 on database building, sales campaigns and local packing projects.

I was moved by the eight minute YouTube video to want to send you this note. And although you may not know me, I urge you to take a look and share this message or video link with your business contacts.

 If you’d like to know more please email carl@nett-sales.com to let me know!

 Thank you in advance
Carl

Best post yet on the issues of creating mobile websites

Via Scoop.itTrends in Mobile Web use

Best post yet on the issues of creating mobile website.  This article covers whether to use an app or go for a truly mobile version of your site – and the advantages of both.
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9 Ways To Write Great E-mail Subject Lines

Via Scoop.itEmail selling for client acquisition and retention

Tired of having your e-mails ignored? Here’s how to craft a subject line that grabs and keeps your reader’s attention.
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Hotmail declares war on newsletters

Via Scoop.itEmail selling for client acquisition and retention

A recent Hotmail blog that announced changes to the way they handle mail, and as the world’s largest email provider, these changes are significant for anyone in the email marketing business.
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9 Best WordPress Plugins For Email Marketing

Via Scoop.itEmail selling for client acquisition and retention
Here is a list of the best WordPress plugins for email marketing.Email marketing is really important and there are lots of great WordPress plugins available to make it more effective.
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