Archives for November 2011

Email Marketing Best Practices of Apology Emails: Recovering from “Oops” Moments in Email Marketing

Via Scoop.itEmail selling for client acquisition and retention

Everyone makes mistakes and this article covers the best way to deal with significant mistakes made when sending emails.   Our experience matches that in the article that says apology emails can gain a far better response than the email for which they are apologising!
Via clickmailmarketing.com

8 Ways Landing Pages Are Like A TV Sitcom

Via Scoop.itEmail selling for client acquisition and retention

Dan Harmon is the creator of the quirky quirky TV show Community (NBC). Harmon uses a unique circular device he calls an “Embryo” that defines the story arc of every show he writes.   The lessons he teaches apply equally well to writing your new email campaign… 
Via searchengineland.com

Email is much more than a cheap marketing channel

Via Scoop.itEmail selling for client acquisition and retention

It is frankly maddening when I hear marketers talk about how ‘valuable’ email is because it is ‘cheap’.
Via econsultancy.com

Beware – your ego makes you vulnerable to mendacious marketers. |

Via Scoop.itEmail selling for client acquisition and retention

This great article explains why to stop talking about yourself and focus on your clients.  It also talks about how some companies have been doing this in a very manipulative way…  great for writing email marketing copy as much as advertising campaigns…
Via www.storiesthatsell.co.uk

Winning Email Marketing Tactics for SMBs in China

Via Scoop.itEmail selling for client acquisition and retention

As this article says “The biggest business challenges for China’s small and medium-sized businesses (SMBs) are to explore new potential customers and retain existing customers.”   Unsuprisingly, they have the same challenges as the rest of us – find new customers and look after exiting ones!   What is interesting is to see the statistics in this article about which channels Chinese small businesses are using and not using…
Via www.clickz.asia

The Relevance of Sales – views from a very creative standpoint

Via Scoop.itEmail selling for client acquisition and retention

I love this article for the insight that the comments will give your efforts at selling.

The artists on this blog talk about the two pressures – to create new art and to sell.  Interestingly, they take the unspoken assumption that this is a different pressure to “normal” businesses.  Nothing could be further from the truth!   Every business person I have come across divides their time between doing their business (creating) and selling.  Oft-times, they retreat to the “doing” to avoid selling… 
Via www.artbizblog.com

20 lead generation tips: part two

Via Scoop.itEmail selling for client acquisition and retention

The author lists here the second 10 of 20 lead generation tips.   Nothing here will surprise you, but put together they are a fantastic checklist for any campaign that you may be running….
Via econsultancy.com

20 lead generation tips: part one

Via Scoop.itEmail selling for client acquisition and retention

The author lists here the first 10 of 20 lead generation tips.   Nothing here will surprise you, but put together they are a fantastic checklist for any campaign that you may be running…
Via econsultancy.com

Inbound Marketing vs. Outbound Marketing [INFOGRAPHIC]

Via Scoop.itEmail selling for client acquisition and retention

The Internet has transformed the way consumers respond to marketing. This infographic pits outbound marketing against inbound marketing — can you guess which one is winning?
Via mashable.com

How To Improve Your Marketing

Via Scoop.itEmail selling for client acquisition and retention

Most of the marketers I see online make me shake my head in disbelief. I can’t believe that some of the biggest and brightest names in the internet marketing industry can be so naïve when it comes to marketing tactics in the twenty-first century.   Marketing – much like the internet itself – is always changing. You can’t take a technique that you learned five years ago, implement it, and expect the same success you had when marketers first learned about it. That’s not to say five year old techniques don’t work, but it certainly isn’t as effective as it was then…
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