Archives for January 2012

The dangers of automated emails

When I raise a support request, I do expect a degree of automation, if just to make sure that requests are dealt with.  But avoid the perils of pre-formatting email replies so that an operator typed response goes into standard text like this one I received today.

iPad conversion rates twice as high as desktop

Via Scoop.itEmail selling for client acquisition and retention

iPad conversion rates are double that of desktop, and almost twice as high as other mobile devices, according to stats that show the value of tablet users for online retailers. …
Via econsultancy.com

44% of smartphone owners search for products after seeing a TV ad

Via Scoop.itTrends in Mobile Web use

Nearly 50% of smartphone owners use their mobile to search for product information after seeing a TV ad, according to a new study from the Internet Advertising Bureau (IAB).
Via econsultancy.com

Lead Nurturing – Build Relationships with Future Clients

Via Scoop.itEmail selling for client acquisition and retention

Lead nurturing is what it sounds like: continually providing support and nourishment to leads (in this case acquired through your inbound marketing efforts) by…
Via www.business2community.com

Four ways managing frequency can make money from email in 2012

Via Scoop.itEmail selling for client acquisition and retention

An important question on the mind of the modern email marketer is: ‘how often can I send marketing emails to my list?
Via econsultancy.com

What Marketers Need to Know About Domain Reputation

Via Scoop.itEmail selling for client acquisition and retention

I always struggle to explain to clients why it is so important to maintain a good “email reputation” when sending marketing email, but this article covers the topic brilliantly.  I’ll be referring my clients to it!
Via www.marketingvox.com

Grow Your Service Firm – Step 4 – becoming an expert

We’re putting the lessons contained in Robert Craven’s new book “Grow Your Service Firm” into action.  We’re putting the book to the test and reporting through this blog what we have done and the results we achieve.

Part 2 in the book is a step by step guide to becoming an expert.  Robert argues that if you are perceived as an expert in your market, then potential customers will deal with you over your competition.  Is he right?  I think so… If I consider the business purchases we make, especially services, then we will always want to deal with a person or a business who is clearly an expert in what they do.

Robert describes the attributes of an expert like this:

 

 

 

 

 

 

 

 

… and the starting point is the one minute intro.  Anyone that has been networking at any point will know and often dread the one minute intro.  When asking “so, what do you do?” I’ve heard everything from a one word answer to a half hour lecture!  And few of the replies were informative.

Robert describes a simple process for creating your one minute intro:

1)      We work with…  interesting businesses

2)      Who have a problem with… finding new clients or getting more sales from existing clients

3)      What we do is… put your name and offer in front of potentially interested buyers and let you know which are interested

4)      So that… You can (or we can) qualify them as potential clients

5)      Which means that … you get a stream of people buying from you each month

I’ve used this new intro twice so far and it’s generated a far better response than my previous rambling explanation.  So thanks Robert!

As part of this process, we’re reviewing our company branding, hence the website change from blue to purple and the new logo.  We’re just finishing off business cards that are designed to stand out and highlight our uniqueness.  More soon…

5 tactics to engage and convert smartphone users

Via Scoop.itEmail selling for client acquisition and retention

With smartphone sales and email access showing significant growth, how should marketers change their email strategies to create a compelling mobile email experience?
Via www.marketingsherpa.com

iPhone-targeted landing pages boost conversion rate 40% for Ritz-Carlton Destination Club

Via Scoop.itTrends in Mobile Web use

Mobile marketing might be new, but it doesn’t have to break the bank. You can target this growing audience and its shrinking screens on a tight budget with simple tactics.
Via www.marketingsherpa.com

The Economics of Spam

Via Scoop.itEmail selling for client acquisition and retention

We’re aften asked “what’s the point of spam, no one really reads it anyway”.  Well, this is the answer.  As you will see from the linked article and detailed white paper, spam can and does pay as long as you have a large “bot” network…
Via www.schneier.com