Archives for March 2012

Econsultancy’s solution to EU e-Privacy Directive compliance

Via Scoop.itEmail selling for client acquisition and retention

There has been a huge amount of interest within the Econsultancy community around the EU e-Privacy Directive, sometimes rather misleadingly referred to as the ‘EU Cookie Law’ (as it doesn’t just apply to cookies).

Via econsultancy.com

Favourite emails

Via Scoop.itEmail selling for client acquisition and retention

This is Alchemy Worx take on the best emails they have seen this year.  I particularly like the Pizza Express campaign due to the very clever use of the text version (see image).

Via www.alchemyworx.com

Proving Yourself: The Need to Authenticate your emails

Via Scoop.itEmail selling for client acquisition and retention

Senders and receivers are on the same page, authentication is important. The movement towards authentication continues more and more as senders struggle with delivery problems and inbox placement challenges.

Via bronto.com

Deliverability – The State of Email Marketing Deliverability: MAAWG Recap | Bronto Software

Via Scoop.itEmail selling for client acquisition and retention

Recently I attended a general meeting of the Messaging Anti-Abuse Working Group (MAAWG). Bronto is a member of this group which consists of other Email Service Providers (ESPs), Internet Service Providers (ISPs) and many 3rd party anti-spam groups.  Here is a recap of key points…

Via bronto.com

How to write emails – the 3 email writing rules

Via Scoop.itEmail selling for client acquisition and retention

The 3 things you must absolutely do when writing emails – if you want to sleep well at night, and vacation monthly on tropical white sand beaches.

Via www.marketingwitandwisdom.com

Four steps to becoming a disruptive digital seller

Via Scoop.itEmail selling for client acquisition and retention

For years, e-commerce practitioners have obsessed over the idea of a slippery funnel, built to maximize retail metrics like conversion rate and average order value… not any more.
Via econsultancy.com

Are email and social media complementary channels?

Via Scoop.itEmail selling for client acquisition and retention

More companies and agencies view email marketing and social media as complementary channels, though the majority view the two as separate activities. …
Via econsultancy.com

What’s in it for me?

So, I open up my email this morning and work through the 20 or so messages that have arrived overnight – deleting most of them.  Then I start my days work but forget to close me email.

At about 9.30 ! receive this message.  Full marks to the email marketeer for delivering it at a time when I’m interruptible and therefore likely to review the message.

Big fail on the content!  I click on Outlook with the message highlighted and what do I see?  An empty blue box…

Now, I know that I can go to the top bar and download images, but I know I’m just going to be presented with a big company image and probably a photo of the person sending me the message.

This marketer has failed to answer the basic question “What’s in it for me?” in the first two seconds of me reviewing the message – DELETE!

So, learn from this… if you want to put your company logo in your marketing emails (why would you?) at least put  it at the bottom of your email below the signature.  And please, please don’t put a bloody great photo of you, your product or anything else at the top of the message.

I want to know what you are saying to me, not how great you are.  It’s easy to get my attention: tell me what I will get from reading your message.  I may not want what you are offering, but at least you’ve given yourself the opportunity of being heard.

Rant over…!