Archives for May 2012

Here his how Hotmail and Gmail users treat your marketing email

See on Scoop.itEmail selling for client acquisition and retention

Reputation and engagement are increasingly important factors when it comes to reaching your audience through email marketing. But subscriber (in)activity can ultimately determine whether your email makes it to the inbox.

 

This infographic provides a closer look at engagement filtering behaviors for Gmail and Hotmail, reasons why subscribers become disengaged with email, and tips for increasing engagement.

See on litmus.com

One tablet generates as many website visits as four smartphones

See on Scoop.itTrends in Mobile Web use

One tablet generates as many website visits as four smartphones, according to data from Adobe’s Digital Index Report.

 

This means that marketers need to give very careful thought to how they present emails to receipients viewing them on mobile screens.

Ensure that recipients know that the links on your email will take them to a mobile friendly website – fast loading, and easy to read on those small screens… 

See on econsultancy.com

Open Tracking and the New Cookie Law – Follow-up

See on Scoop.itEmail selling for client acquisition and retention

There is still a lot of debate as to whether open tracking is or should be covered under the revised Privacy and Electronic Communications Regulations…

See on dmaemailblog.com