Archives for June 2012

How I generated sales on LinkedIn last week

See on Scoop.itEmail selling for client acquisition and retention

Making LinkedIn generate more job interviews or leads for your business is all about how you think about what you already know works and getting prospects off of social media.

 

Contrary to what “the experts” say, knowing how to set up an engaging LinkedIn group or attractive profile is not the end game. Nor is finding crafty ways to mention your blogs, webinars or new product releases within LinkedIn Groups going to create sales.

 

The key to success is actually rooted in creative thinking about what you already know works and getting your target market off of social media. Here’s the proof.

See on econsultancy.com

Is engagement email marketing finally here?

See on Scoop.itEmail selling for client acquisition and retention

How engaged with your brand are the majority of your database contacts? This fundamental question should determine how your entire emarketing communications strategy is structured.

 

Until recently, email marketers have been under huge commercial pressure internally to continue doing the same ‘load and blast’ mass email marketing they’ve always done.

 

However, for some, response rates are waning as consumers become fussier about the marketing messages they consume. The advent of the intelligent inbox (Hotmail, Gmail, Yahoo) means ISPs are working hard to ensure only the most wanted email is at the top of the pile…

See on econsultancy.com

Calls to Action Inspire Action: Three Examples From Emails

See on Scoop.itEmail selling for client acquisition and retention

What makes someone click the call to action (CTA) in your email? MarketingProfs blogger Jason Lorentz offers tips for making your email more likely to be clicked.

See on www.mpdailyfix.com

The Most Powerful Colors in the World

See on Scoop.itEmail selling for client acquisition and retention

COLOURlovers is a creative community where people from around the world create and share colors, palettes and patterns, discuss the latest trends and explore colorful articles…

See on static.colourlovers.com.s3.amazonaws.com

5 Email Marketing Trends You Can’t Ignore & How to Take Advantage of Them

See on Scoop.itEmail selling for client acquisition and retention

Email marketing is thriving—especially for businesses who can adapt it to the changing world. In a kick-off talk for the MarketingProfs University email marketing course, Loren McDonald (vice president of Industry Relations at Silverpop) discussed the hottest email marketing trends—and how to capitalize on them.

See on www.mpdailyfix.com

5 Email Marketing Trends You Can’t Ignore & How to Take Advantage of Them

See on Scoop.itEmail selling for client acquisition and retention

Email marketing is thriving—especially for businesses who can adapt it to the changing world. In a kick-off talk for the MarketingProfs University email marketing course, Loren McDonald (vice president of Industry Relations at Silverpop) discussed the hottest email marketing trends—and how to capitalize on them.

See on www.mpdailyfix.com

4 Email Marketing Trends That Matter in 2012

See on Scoop.itEmail selling for client acquisition and retention

Marketers will need to rethink how they communicate with subscribers. let’s look to see what trends may emerge this year. I mean real ones that will likely surface and cause each and every email marketer to adapt in a meaningful way.

See on www.clickz.com

4 Email Marketing Trends That Matter in 2012

See on Scoop.itEmail selling for client acquisition and retention

Marketers will need to rethink how they communicate with subscribers. let’s look to see what trends may emerge this year. I mean real ones that will likely surface and cause each and every email marketer to adapt in a meaningful way.

See on www.clickz.com