Archives for July 2012

The Olympics, piggybacking and how to make the most of it

See on Scoop.itEmail selling for client acquisition and retention

As I’m sure you’ve noticed, the Olympics are just around the corner.

 

Despite the tight regulations around branding, marketers have been hard at work already sending their Olympic themed email campaigns.

 

Piggybacking off events like the Olympics not only gives marketers the opportunity to tap into some of the stardust surrounding the event, it’s also a chance to break away from the norm; increase sends and achieve an even greater ROI on your email marketing..

See on dmaemailblog.com

21 Reasons People Don’t Trust Your Company

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This is great.  These 21 reasons are a fantastic checklist and reminder of what you should be doing (and not doing) to promote your business.

See on blog.hubspot.com

How To Improve Your Marketing

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Most of the marketers I see online make me shake my head in disbelief. I can’t believe that some of the biggest and brightest names in the internet marketing industry can be so naïve when it comes to marketing tactics in the twenty-first century.

 

Marketing – much like the internet itself – is always changing. You can’t take a technique that you learned five years ago, implement it, and expect the same success you had when marketers first learned about it. That’s not to say five year old techniques don’t work, but it certainly isn’t as effective as it was then…

See on www.entrepreneurs-journey.com

Email marketing stats: consumers open just 20% of messages

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Email marketing is an important customer acquisition and retention tool, but as consumers get bombarded with more and more email messages, how do you know whether your campaign should be judged a success?

See on econsultancy.com

Use Email To Give Your Social Content Traction

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According to an article in Mashable, the average person spends 15.5 minutes on Facebook every single day.

 

But even with these great numbers, what are the odds that your communication will appear in someone’s social news feed at the exact time that they are logged in to see it?

 

That is the challenge with social marketing. Many marketers feel like they’re speaking in a forest where no one is listening. A great way to help insure your content is read is to remind people of it with email.

 

With email, the message is directly received and persistent. People tend to spend their time scrolling through messages several times a day. While stats may vary based on the content and the offer, according to the Epsilon Q1 2011 Email Trends and Benchmark the average email open rate is 23.3% and the average click-through rate is a respectable 5.9%.

See on chiefmarketer.com

15% to 20% of email is opened on a mobile device. How are you dealing with this?

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With around 15% to 20% of email opened on a mobile device, marketers need to ensure that their email campaigns cater to this growing trend.

See on econsultancy.com

Dear [insert company name], personalised emails don’t impress customers

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Personalized email advertisements are far more likely to repel customers than to endear them, according to a study led by a Temple University Fox School of Business professor.

 

But the research – which drew from 10 million marketing emails sent to 600,000 customers – also shows there is a way companies can use personal information without driving customers away: send them deals on products they want…

See on www.fox.temple.edu

The 12 Pillars of Reader-Friendly Email Marketing

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This is a fantastic article from HubSpot that takes you through their “12 pillars” to produce great emails that will be read and responded to.

 

The only point I would disagree with them on is providing a view in browser link.  In all the email we have sent I have only seen one click on that link.

 

So, on the basis of only including what your readers want, I feel that this particular link should not feature in your emails. 

See on blog.hubspot.com

Mobile email: are the top brands getting it right?

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Mobile raises a number of challenges for email marketers.

 

They have to consider the usability for people who click on links within the email, the clarity for readers who are prioritising their messages, and the fact that you never truly know when a recipient will use mobile.

 

But it’s too big an opportunity to simply ignore it. Research shows that around 15% to 20% of email is opened on a mobile device, and 41% of European smartphone owners would either close or delete an email not optimised for mobile. 

See on econsultancy.com

Email and Social Media posts are mismatched to the recipients

See on Scoop.itEmail selling for client acquisition and retention

Did you know that the highest interaction on YouTube is on Mondays?  How many campaigns are sent on Monday?  None of ours!!  

 

And brand tweets are missing the mark big time.  84% released during working hours, when twitter engagement is at it’s highest early morning 5am to 8am… 

See on www.dma.org.uk