Archives for August 2012

Postini is dead but it doesn’t matter

See on Scoop.itEmail selling for client acquisition and retention

As the email community celebrates the demise of spam filtering service Postini, Skip Fidura, MD of dotAgency, explains why it’s sender reputation that really matters.

See on www.dma.org.uk

The mind of the email marketer

See on Scoop.itEmail selling for client acquisition and retention

Bill McCloskey, founder of OnlyInfluencers.com gets inside the mind of the email marketer and comes up with three traits they all share.

See on www.dma.org.uk

What Email Marketers need to know about Outlook.com

See on Scoop.itEmail selling for client acquisition and retention

Last week was a busy week for the Windows Live Team, with the introduction of Outlook.com which will replace Hotmail. As a former Hotmail user, I immediately migrated to Outlook.com to see Microsoft’s new email platform. The first thing that you notice is the super clean UI that’s minimalist in design and clearly aimed at touch friendly devices. Hotmail users are flocking to the new Outlook.com According to Microsoft, within 24 hours of the launch, one million accounts had been created. They‘re likely to get a few converts as well with the nice integration options for Facebook, Twitter, LinkedIn, Google, and soon, Skype. What will this mean to email marketing professionals? How will these changes potentially impact their email programs?

See on blog.emailvision.com

How Unsolicited Bulk E-mail Can Destroy Your Small Business

See on Scoop.itEmail selling for client acquisition and retention

Thinking of advertising via bulk e-mail? Read this and you’ll think again.

See on www.twowriters.net

Aftersales email best practice from ASOS

See on Scoop.itEmail selling for client acquisition and retention

Much of what is writen about on the Econsultancy blog focuses on driving site traffic, improving the user experience and ultimately increasing conversions.

 

But if you want to make sure that people are happy with the overall sales experience and turn into repeat customers then aftersales care is equally important…

 

See on econsultancy.com

Aftersales email best practice from ASOS

See on Scoop.itEmail selling for client acquisition and retention

Much of what is writen about on the Econsultancy blog focuses on driving site traffic, improving the user experience and ultimately increasing conversions.

 

But if you want to make sure that people are happy with the overall sales experience and turn into repeat customers then aftersales care is equally important…

 

See on econsultancy.com

Team social and email for better results

See on Scoop.itEmail selling for client acquisition and retention

We repeatably hear about the death of email but yet it’s traditionally one of the best ways to connect with your customer. By adding the traction of social media, the value of both communication channels will receive a boost.

See on econsultancy.com

10 Tempting Email Promos Your Prospects Can’t Resist

See on Scoop.itEmail selling for client acquisition and retention

Get inspired by some creative deals you can send to leads in your email marketing campaigns.

 

It’s not that your email marketing content isn’t spectacular. But your subscribers may be wondering, “Hey, am I ever going to get the hook up? The insider deal? That little bit of extra-special love reserved just for me?”

 

The answer is yes … well, if you can think of a cool deal to send them. I mean, the straight up X% OFF and BOGO deals feel a little stale after a while, don’t they?

 

 

See on blog.hubspot.com

11 friendly tips to help write any sales copy

See on Scoop.itEmail selling for client acquisition and retention

Whilst this article talks about how to write press releases, the tips are just as relevant when writing any copy…

See on econsultancy.com

Is Outsourcing Your Marketing a Good Idea?

See on Scoop.itEmail selling for client acquisition and retention

Use this handy flowchart to determine whether you should outsource your marketing, or keep it in-house.

See on blog.hubspot.com