Archives for September 2012

3 Critical Things You Need To Know About Today’s Gatekeeper | MTD Sales Training Blog

See on Scoop.itEngaging Sales Conversations

If you still view gatekeepers as low-level, annoying pawns whose mission in life is to do nothing but waste your time, cost you money and make your life miserable, then I have news for you.

The fact is that today’s modern gatekeeper (GK) is an educated, highly trained, sophisticated and sales savvy professional, who often has power and authority. Misunderstanding, and worst yet, UNDERESTIMATING these modern-day guardians of the gold will cost you much more than the tough screens you face will. You will have heard the phrase “they can’t say yes but can say NO”. We know this from recent sales team building. And it’s more true than ever.

Sean McPheat proposes three important things you need to realize and keep in mind about today’s gatekeepers.

See on www.mtdsalestraining.com

The marketing gap = the often seen gap between marketing promotion and sales conversation

See on Scoop.itEngaging Sales Conversations

Tales of the disconnect between sales and marketing have long been told. Misaligned goals, differing definitions of qualified leads, blame games, and more.

Ginger Conlon of Direct Marketing News guest blogs here
on ways to increase collaboration and improve alignment among sales and marketing teams.

See more on what we call the ‘Marketing Gap’ on http://nett-sales.com/articles/sales-and-marketing-mind-the-gap

See on blog.pointclear.com

MediaPost Publications Show Email’s Impact By The Numbers 09/20/2012

See on Scoop.itEmail selling for client acquisition and retention

You know email rocks, but you may have to prove it to everybody — from clients, if you are an agency, to your fellow marketing team members, brand managers and C-suite executives, who are likely the farthest away from seeing email’s impact on your organization’s operations and bottom line.

See on www.mediapost.com

Help here to improve your telephone sales technique. The Ultimate Phone Sales System

See on Scoop.itEngaging Sales Conversations

I want to share this no-charge “Ultimate Phone Sales System” Webinar with you. It might just help you improve your telephone sales technique or at very least brush up and remember the principles. 

 

Its never bad to hear closely guarded Phone Selling Secrets like Getting Past the Gatekeeper, Leaving Voice Mails that get returned 60% of the time or getting more done in less time.

And you might learn something about qualifying on the phone and saving valuable time and petrol money. If it lives up to its billing its worth a look.

See on www2.onlinemeetingnow.com

6 ways to dramatically improve your targeted B2B sales email content

See on Scoop.itEngaging Sales Conversations

You might have seen our social media or blog content (nett-sales.com) on trust building in B2B sales. Your sales process can be often be reduced into three basic stages: know, trust, buy. This is a lot better than ‘No trust. Bye! See http://nett-sales.com/no-trust-bye

Rebecca Matias writes it here as discovery, evaluation, and decision phases. Either way the stages are very important in lead nurturing since the knowledge and stories offered via email marketing differs (assuming you segment your list according to buying cycle or sales funnel stages).

Here are the three buying cycle stages and six email content ideas that go along with them (two per phase).

See on contactdb.com

Four common email marketing mistakes that lead to unsubscribes

See on Scoop.itEmail selling for client acquisition and retention

Growing a high-quality mailing list can be a costly, time-consuming effort, but it’s an effort countless companies make for a simple reason: email marketing can be one of the most effective ways to grow a business.

 

But building a mailing list is only half the battle. The other half: keeping subscribers happy.

 

Unfortunately, it’s extremely easy to make mistakes that drive subscribers away. Here are four of the most common such mistakes.

 

See on econsultancy.com

5 Deadly Email Marketing Mistakes To Avoid

See on Scoop.itEmail selling for client acquisition and retention

Email marketing is an incredibly powerful tool in the right hands. When done correctly, email marketing can achieve a higher ROI than any other direct marketing method. Unfortunately, email marketing has gotten a bit of a bad reputation because of the numerous businesses that just don’t know how to manage it correctly and are not getting results.

See on www.thomsondata.com

What Are The 10 Worst Mistakes When Doing Telemarketing Campaigns?

See on Scoop.itEngaging Sales Conversations

There are certain mistakes that you must never when doing your b2b telemarketing campaigns. Read this article to learn more about the 10 worst mistakes your company can commit when doing telemarketing so that you can avoid them.

See on business-leads-telemarketing.blogspot.fr

ICreating compelling content helps you build customers relationships

See on Scoop.itEngaging Sales Conversations

To build a relationship with customers early in the buying cycle, you will need to create compelling content that they can find though search engines and social media. But using this type of inbound marketing strategy alone has limitations.

To maximize your inbound marketing initiatives, you will want to pair it with other strategies. Nett Sales process (see http://nett-sales.com/your-new-sales-process) suggests that you make phone contact to build lists, share knowledge and stories in order to then start conversations with prople who engage and are likely to be interested.

See on www.marketo.com

Getting noticed in your potential customer’s Inbox

See on Scoop.itEngaging Sales Conversations

Getting to the desired inbox in one piece is only a fraction of the journey that your emails have to take. Once there, you’re message is locked in a fight to the death for your recipient’s time and attention.

 

If your message does make it as part of the 19% non-work-related, non-spam, and non-personal category, it still has hundreds of other emails in the same inbox to contend with. Make sure that it stands a chance.

See on www.business2community.com