Archives for September 2012

Sales people are afraid and this can hamper their results

See on Scoop.itEngaging Sales Conversations

Many sales people are actually afraid of rejection. Why?

Consultative Sales Academy say there is no business practice where you have to bring yourself in as much as when selling.

Whether it’s selling a product or a service, sales is emotional and personal. We sales professionals live by how well we perform. That means our livelihood is in the balance every day, every call, every client interaction.

See on www.consultativesalesacademy.net

Seven top tips for designing welcome emails

See on Scoop.itEmail selling for client acquisition and retention

Welcome emails can achieve open rates of above 50%, so it’s vital that brands make the most of this valuable opportunity.

 

A good welcome email needs to set out what the consumer can expect from a brand’s messages and attempt to drive higher engagement by allowing the user to dictate the type and frequency of future emails. 

See on econsultancy.com

Phone Phobia Is More Than The Fear Of Making Cold Calls

See on Scoop.itEngaging Sales Conversations

Good sales process allows you space to tell stories, share knowledge and build trust. Sending regular, short, personal emails helps us to find and engage people who are interested in what you do. Yo can then start conversation and engage your contacts on the phone. Knowing that your call list contains prioritised contacts who are likely to engage.

See on www.mtdsalestraining.com

A Marketer’s Guide to Nailing the Timing & Frequency of Social Media Updates

See on Scoop.itEmail selling for client acquisition and retention

How to optimize the timing and frequency of your social media updates based on best practices and the nuances of your particular audience.

See on blog.hubspot.com

8 Email Design Factors That Influence Action

See on Scoop.itEmail selling for client acquisition and retention

What influences your subscribers’ willingness to open, click, and interact with your email? From subject lines and “from addresses” to images and landing pages, they all play a major role in determining whether your subscribers will engage with your email or not. You have about 3-4 seconds to grab your readers’ attention and interest them enough to open and read your email. In order to do this, you must design for your subscribers.

See on litmus.com

Saving Email for Later: Opens Across Devices & Environments

See on Scoop.itEmail selling for client acquisition and retention

Mobile opens are growing rapidly. In the last year, emails opened on mobile devices more than doubled, and have increased 80% in the last six months alone.

 

A common assumption many of us make is that subscribers ‘triage’ or preview emails on their mobile device before marking the email for later viewing—likely their webmail or work account on a desktop computer. Surprisingly, a deep dive into the same data we looked at for our latest market share stats showed otherwise…

See on litmus.com

17 Brilliant Sources of Content Hiding Right Under Your Nose

See on Scoop.itEmail selling for client acquisition and retention

Learn how to create marketing content insanely quickly with the resources you already have at your disposal.

See on blog.hubspot.com

Why The Fold Is A Myth – And Where To Actually Put Your Calls To Action

See on Scoop.itEmail selling for client acquisition and retention

If you’ve spent any time at all learning about web design, online marketing, or conversion-rate optimization, you’ll have heard to never put calls to action below the fold.

 

This article explains why this is rubbish! 

 

See on blog.kissmetrics.com

16% of email marketers don’t measure inbox deliverability

See on Scoop.itEmail selling for client acquisition and retention

Knowing whether or not your emails are reaching the consumer’s inbox is one of the most basic measurements of email marketing.

 

Yet a new survey of 333 senior marketing executives by Return Path shows that 16% of marketers have no way of tracking email deliverability.

 

 

See on econsultancy.com

Two ways to use CSS in email (yes, that’s right, email)

See on Scoop.itEmail selling for client acquisition and retention

As a follow up to my blog on Creative ways to use mobile in your email marketing campaigns, I wanted to focus on the opportunities which now exist to use CSS in mobile emails.

See on econsultancy.com