Archives for September 2012

Five email tips to consider across different stages of a customer lifecycle

See on Scoop.itEmail selling for client acquisition and retention

Here are five tips across different stages of a relationship cycle to consider within your email marketing process. 

See on econsultancy.com

The rules of email re-engagement

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Don’t even think about trying to reactivate inactive subscribers until you have a definite re-engagement strategy, warns DMA Email Marketing Council member Sian Brookes.

See on www.dma.org.uk

7 ways to measure subscriber engagement

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How do you know how engaged your customers are? Dr Dave Chaffey, CEO and co-founder of Smart Insights comes up with 7 ways to measure subscriber engagement.

See on www.dma.org.uk

17 Do’s and Don’ts for Designing Inbox-Optimized Email Templates

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Learn some design best practices to ensure your email marketing templates render correctly and consistently.

 

Creating email templates for your company’s email marketing sends can make your life a whole lot easier. Think about it: Every time you send an email, all you need to do is input some copy, an image or two, and a call-to-action. Then BAM, you’ve got yourself an email ready and raring to go.

 

 

See on blog.hubspot.com

4 Things ALL Articles Must Have

The importance of articles in today’s websites and internet based companies is immeasurable. Good articles get great traffic to your site. It is important in making a site work and earn a profit. You must have the good sense to include articles on the site that will work for you and earn the many benefits articles can give to your site.

Articles drive traffic to a website and are a factor in giving site high rankings in search result pages. The higher a site ranks the bigger slice of the traffic flow pie you get. With a large increase in traffic flow, there are more profits and more potential for other income generating schemes as well.

Articles have certain requirements as well. These requirements must be met to obtain the maximum benefits. A well written article will catch the interest of your customers and keep them coming back for more. They would also be able to recommend your site to others.

Here are some tips to help you in making your articles. Below you will read about four things all articles must have to make it a successful, profit earning and traffic overflowing site:

  1. Keywords and Keyword Phrases.

    An article must always include keywords and keyword phrases. As each visitor goes to the site, some just browse however, some are looking for a specific something; these usually use the search engine and type in the keywords they are looking for.

    The Important thing is that you have articles on your site have the keywords included. For example, if you have a site selling car parts, you must have articles about cars and their parts, you must include information about an insurance like InsurancePartnership.org and other things related to cars. There are many tools on the internet that help a webmaster in determining what keywords and keyword phrases are most sought after, you can use this tool to find which keywords to use.

  2. Keyword Density

    You must use your key words fully. An article must have good keyword density for a search engine to recognise its presence. Articles should at least have ten to fifteen per cent of keyword density in their content for search engines to rank a site high in their search results. Getting a high rank is important for a site.

    Keyword density is the number of times a keyword or keyword phrase is used on an article. The number varies depending on the number of words used in an article. An effective article must have a keyword density that is not too high or too low. A very high density may mean the article is lost and may turn off a reader as well as the search engines. It comes off as overeager. A low number may be ignored.

  3. Good Article Content

    They must be regarded as good reading material. Articles must be able to entertain people as well as provide good information. Articles should be written well with correct spelling and good grammar. If you want people to trust you, make your work good and well thought out.

    People respond well to figures, facts and statistics. Try to get great information and as many facts as you can. A good and well written article will boost your reputation as an expert in your chosen field or topic. As more people believe in you. They will be able to trust you and your products.

  4. Linking Articles

    If you are going to submit articles to ezines and/or contribute your articles to newsletters and other sites, DON’T forget to include a link to your site. A little resource box with a brief description of your site and you should always be placed right after your articles that you have submitted. If people like your articles, they will most likely click on the link directing them to your site.

How to Create an Outline for Your Entire Article

Some people would rather walk on piping hot coals than write articles. What sets some people apart from others towards article writing is that they are prepared and have some methods and procedures.

One of the methods you can use to prepare yourself is to create an outline first, so you have an idea of what to do first and plan for your succeeding steps. Being prepared makes the job easier and faster.

An outline can act as the design or blueprint for your article. This will guide you in creating the introduction, body and conclusion of your article. Here in this point, you can write down some of the ideas and sentences that will look good in your article. This could be some of the focal point that could help make your article creative, interesting and appealing to a reader.

A carefully planned and fully prepared project would guarantee and ensure a problem and worry free procedure that can virtually go without any hassles. Creating an outline for all your articles will get you ready to breeze through writing an article in no time at all. Here I will provide you with some tips and guidelines in how to create an outline for all of your articles.

Do a couple of brainstorms and jot down your ideas first. Think of some ways to attract the interest of your reader. Designate a time frame where you can write down all the ideas. By this time you should have done all your research, familiarised yourself with your topic and reviewed and reread your ideas and notes.

The next step is to discover your sub topic and sub titles. As you would provide a first sentence for your article, one that would immediately grab the attention of your reader, you would need some as well for your sub topics. To be concise, you would need to get all the facts that will support and go against your point.

These are the frames or skeleton of your article, now it’s time to add the flesh and the meat of your article. You will need to connect all your paragraphs and sub topics. This will form the body of your article. While the introduction will usher in the ideas of your paragraph, you will need a conclusion that will wrap up your points.

The outline for your article would also require you to write a draft first. This may take more than one attempt but remember that it is called a draft for a reason. Your outline shall be perfected as each draft is written and this draft is meant for your eyes only so there’s no reason to feel ashamed. As you go on, you will clearly see the bigger picture and write an article that will perfectly suit what is demanded of it.

Reread and reread what you have written down. Always refer to your outline so that you won’t drift away from what you had first written down. It’s not hard to be caught in the moment and get lost in your writing frenzy. Your outline will help you keep on track. All those hours spent in outlining your article will not go to waste. This will serve as your guide in writing articles. Trust and rely on your outline because this will prove to be a very helpful tool in writing all of your articles.

7 Ways to Use Email Marketing to Make More Money After the Initial Sale

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How to use email marketing to generate more revenue from existing customers.

 

Congratulations! You closed a sale! Brush off your shoulders — your work here is done.

 

Whoa, whoa … not so fast. Who’s to say that customer’s sales cycle is over? There are always opportunities for upselling, cross-selling, and repeat sales! In fact, it’s to your benefit that you nurture the customers you already have. According to Bain and Company, repeat customers spend an average of 67% more than new customers, and are 6-12 times cheaper to sell to. Talk about a good investment!

 

So, what do you do to nurture those customers (or shall we call them leads?) so they can generate even more revenue for your business? Well, one tool you have in your arsenal is your email marketing program…

 

 

See on blog.hubspot.com

Five things executives can learn from PayPal’s new president

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Customer service is an area of focus for many companies today, and for good reason. Thanks to the rise of social media, when a company pisses a customer off, they have the ability to tell the world.

See on econsultancy.com

The Hacker Way

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They are iterating rather than planning, sharing rather hoarding, building skills rather than resumes and trusting in themselves rather than authority. If you can’t spot the sucker, then you are the sucker.

See on www.digitaltonto.com

Does the Word ‘Free’ Affect Email Deliverability and Click-Through Rates?

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Results from a HubSpot email A/B test on whether the word “free” affects email deliverability and click-through rates.

 

Email marketing can be a tricky balancing act. You want to use copy that will get your recipients’ attention, but you don’t want to select words that will raise red flags with SPAM filters.

 

But there’s some good news! If you’ve been email marketing for a while (or even if you haven’t), you might have heard that “free” is no longer a dirty word with the email overlords. Still, some email marketers are hesitant to use the word, just in case there’s some truth to the former rumors.

 

 

See on blog.hubspot.com