Archives for October 2012

Google brings Mobile App Analytics into open beta

See on Scoop.itTrends in Mobile Web use

Analytics can play a crucial role in creating compelling user experiences and it’s no secret that some of the savviest companies study their analytics data religiously in an effort to satisfy their users and customers.

 

See on econsultancy.com

HOW TO: Increase lead conversion by engaging sales

See on Scoop.itEngaging Sales Conversations

For most marketers the benefits of sales and marketing alignment are pretty clear – but actually making it happen when you’re running a campaign is no easy task. Paul Everett, director of marketing strategy at The Marketing Practice, talks us through six simple steps you can take to ensure everyone’s pushing in the same direction

See on www.b2bmarketing.net

6 Smart and Effective Email Marketing Tactics

See on Scoop.itEngaging Sales Conversations

Although communication habits have evolved with the rising popularity of social media and smartphones, brands are still turning to their dependable friend — email — to attract and retain customers and boost their bottom lines.

And in response to changes, brands are quickly adapting by combining email, social media and even mobile marketing tactics.

Nett Sales process – http://nett-sales.com/your-new-sales-process is just one way

See on mashable.com

How To Write Google Friendly Blog Headlines

See on Scoop.itEngaging Sales Conversations

It’s so often said that the headline is the most important element of your blog. If it’s not interesting enough, people won’t bother to read, and if it can’t be found from your website or social networking site, your post will get lost in the crowd. Knowing how to write a clickable headline is therefore crucial!

So, how do you write a great headline? Emma-Julie Fox suggests the following best practices …

See on bloggersnetwork.net

When do we open and click on emails? definitive answers – finally…

See on Scoop.itEmail selling for client acquisition and retention

What time do your readers normally browse through their inboxes? When are they most likely to open and click?

 

Do they read messages that are more than 12 hours old? GetResponse set out to answer these questions in our latest research on open-and-click times and came up with some interesting conclusions.

 

This involved analyzing 21 million messages sent from U.S. email accounts during the first quarter of 2012 to determine the top result for the following metrics:

Open time
Click-through time
Recipients’ top engagement time

See on www.socialmedia-max.com

Content led marketing: Dictation software or learn to type. Your thoughts please

See on Scoop.itEngaging Sales Conversations

On his blog Anthony Johnson.com, reminds me that content creation has always been a difficult task. I know that many marketers can type, but I’m on 4 fingers, going fairly quickly but certainly no typist!!
So constantly trying to creating unique content daily or weekly for us and our clients at Nett Sales (http://nett-sales.com/blog) can get pretty tiring. So I started to look for the solution to help produce more content more efficiently.
I’ve never really struggled for things to say. And my dilemma is a simple one. Do I learn to type or turn to voice recognition software? Software like Dragon NaturallySpeaking 11.5 has been around forever but seems much improved.
Do you have a personal perspective? Please let me know your views…?

See on www.askanthonyjohnson.com

36% of consumers read marketing emails on mobile

See on Scoop.itEmail selling for client acquisition and retention

More than a third of consumers (36%) read marketing emails on mobile, according to new research.

 

According to digital agency Steel, this rises to 55% among 18-34 year olds, highlighting the fact that brands need to optimise their email marketing for mobile devices.

 

The stats are supported by a Knotice study we reported in April which found that 27% of emails are opened on mobile devices.

Steel’s report found that almost 40% of those who read emails on mobile said they did so if the subject line sounded interesting.

See on econsultancy.com

What 3 email marketing mistakes make you look like a spammer?

See on Scoop.itEmail selling for client acquisition and retention

Even though it’s on the decline, spam still represents a whopping 85% of email sent worldwide, according to Cisco IronPort.

 

While you hopefully are not yourself a spammer, it’s a mistake to think that spam does not affect you.

 

No longer is spam defined only by compliance to relevant legislation. Email recipients now have a say in the matter as well. Tools such as inbox filters, junk folders, blocked sender lists and spam buttons make it easy for recipients to classify your email as spam.

See on www.btobonline.com

10% of consumers use mobile as their primary device for checking email

See on Scoop.itEmail selling for client acquisition and retention

Almost 10% of consumers use a smartphone or tablet as the primary device for checking email, according to a new survey by the DMA.

 

This suggests that desktop clients should still be the most important focus for marketers, however it doesn’t take into account the number of people who check or prioritise their emails on mobile.

 

Stats published in May shows that more than a third of consumers (36%) read marketing emails on mobile, rising to 55% among 18-34 year olds.

 

A separate study found that 33% of respondents said that they use their mobile to screen emails before reading them later on a desktop.

 

Data from the DMA’s survey also shows that 39% of respondents open emails from trusted brands using their mobile, while 36% would save it to read later on their desktop, so it’s important that brands are optimising email content and subject lines for mobile.

See on econsultancy.com

8 Dangerous (But Common) Misconceptions About Email Marketing

See on Scoop.itEmail selling for client acquisition and retention

In terms of digital marketing channels, email marketing is one of the oldest. More than a decade counts as a long time in digital marketing, you know.

 

That means it’s had more than its fair share of time to accumulate plenty of misconceptions and myths about how it works. But the times, they are a’ changin’, guys.

 

Some of these myths make sense — perhaps they were once grounded in reality, but over time best practices have changed, yet the myths persisted. The other myths? They’re just a bunch of hulabaloo! But they’re the kind of misconceptions that, if marketers believe them, can really impact the effectiveness of email marketing campaigns. And nobody wants that.

 

So, this blog post will cover all of the common myths and misconceptions that plague the email marketing world, and debunk them once and for all. And of course, if you have any myths of your own you’d like debunked, submit them in the comments — perhaps we’ll even need a part two to this post!

See on blog.hubspot.com