Archives for October 2012

Email: the forgotten social network

See on Scoop.itEmail selling for client acquisition and retention

When we think of social media in the US, we think of popular channels such as Facebook and Twitter.

 

However, there is one that is often overlooked but is just as important in your integrated marketing mix: email.

 

Email marketing’s intent and the behavior it tries to produce is similar to the other social channels and this will prove why the rumors of email marketing’s demise are greatly exaggerated.

 

See on econsultancy.com

The inconvenient mobile advertising truth media companies and publishers must face

See on Scoop.itTrends in Mobile Web use

Whether you’re an internet giant like Google, Microsoft or Facebook, or a small publisher trying to carve out a niche, chances are one of your biggest priorities is solving the mobile monetization riddle.

 

The good news: there’s little reason to believe that the future of mobile advertising isn’t bright.

 

How big will it be? That remains to be seen, but even if it’s not as big as the staunchest bulls believe, it’s still going to be big by virtue of volume.

 

Now for the bad news: mobile isn’t, by and large, generating incremental ad revenue for ad publishers. Instead, it’s forcing them to replace lost ad revenue from the desktop.

 

See on econsultancy.com

Six best practice tips for email unsubscribe pages

See on Scoop.itEmail selling for client acquisition and retention

If people want to unsubscribe from emails, it should be made as easy as possible, as the alternative for many recipients is the report spam option, something which can have an adverse effect on sender reputations with ISPs and therefore deliverability.

See on econsultancy.com

6 underutilised tactics by today’s email marketer

See on Scoop.itEmail selling for client acquisition and retention

Kath Pay of Plan to Engage outlines six underutilised tactics by today’s email marketer to engage people as screen sizes and attention spans contract.

See on www.dma.org.uk

The 5 Ps approach to better email response

See on Scoop.itEmail selling for client acquisition and retention

Karen Talavera, president of Synchronicity Marketing explores the psychology of human decision-making and reveals the 5 Ps approach to better email response.

 

What exactly makes people respond to your marketing offers? What is it precisely that makes them engage and buy from you? It’s the 64-million-dollar question asked of all advertising and marketing. While the fundamentals of what makes us want to transact with a company or say yes to one offer over another remain relatively the same across channels, how marketers employ specific tactics can vary drastically from channel to channel.

 

When it comes to email marketing it’s important to know exactly which factors contribute to trust, engagement, purchase and loyalty, and how to translate them into successful email messages and overall programmes. Let’ start with the first part of that and then get into tactics.

 

 

See on www.dma.org.uk

BBC News embraces responsive design for new mobile site

See on Scoop.itTrends in Mobile Web use

The BBC announced this week that all mobile users who visit its news site would automatically be routed to the mobile optimised version.

 

The site has been live since March though, until now, many users had found themselves the trying to navigate the desktop version.

 

Creation of the mobile site was driven by consumer demand, as in an average week 13.3m users worldwide use their mobile or tablet to visit the BBC News site and apps – around one-third of total visitors to BBC News Online.

 

See on econsultancy.com

3 Ways to Grow Your Email List With Twitter

See on Scoop.itEmail selling for client acquisition and retention

Do you want more email subscribers?

 

Have you tried using social media to grow your email list?

 

One of the most powerful aspects of social media is just how well it integrates with building a strong email list for your business.

See on www.socialmediaexaminer.com

Does Google Think Your Website Is Spam?

See on Scoop.itEmail selling for client acquisition and retention

I think we can all agree: Spam sucks! Everyone who uses the web knows how frustrating it is to land on a page that sounds promising in the search results but ends up being useless when you visit it. That’s web spam.

 

Okay, okay — I exaggerate. Not every awful website is web spam. Some companies just happen to have bad websites. However, unlike those bad sites, the creators of web spam deliberately (in most cases) manipulate search engines in order to get their content ranking in search results. Not cool.

 

Here’s the kicker: Let’s say you’re a sole proprietor who’s hired someone to do SEO for you. Or maybe you manage a marketing team, and SEO has always been one of those things you wish you had time for but decided to outsource instead. How do you know that the SEO you’re outsourcing is truly legitimate and won’t result in your website being considered spammy?

See on blog.hubspot.com

Email Subject Line report – what to do?

See on Scoop.itEmail selling for client acquisition and retention

Latest research shows subject line length and specific words and phrases can make or break your email marketing campaigns.

 

Subject lines are often overlooked and yet can have a massive effect (both positive and negative!) on response rates for brands’ campaigns – something marketers should be testing regularly. Adestra has analysed nearly one billion emails to establish what works for four key sectors, as well as B2B vs B2C, with some fascinating results.

 

 

See on www.adestra.com

Three secrets of experienced email marketers

See on Scoop.itEmail selling for client acquisition and retention

There are hundreds of tips experienced email marketers can give you. In this blog I’ll share three that you may not have heard before.

 

Hopefully, there’s at least one you can use.

See on econsultancy.com