Archives for October 2012

The Road To iPhone 5

See on Scoop.itEmail selling for client acquisition and retention

Uberflip takes a look at how the iPhone has grown exponentially in many ways since its inception just five years ago in 2007.

Will the iPhone 5 be a game changer like some previous generations of the brand?

Interesting facts:

> It was in January 2002 when Steve Jobs brainstormed a device to combine an MP3 player and a BlackBerry.

> The iPhone 5 has a larger screen size than all of its predecessors.

> Revenue from the iPhone alone is more than what established companies like Microsoft and Disney generate.

 

By Uberflip. http://bit.ly/OIRu2q

Source. http://bit.ly/OeByal

See on goingdigital.uberflip.com

A Simple Approach to Prioritizing Your Mobile Optimization Efforts

See on Scoop.itTrends in Mobile Web use

I know, I know, mobile’s really important. Optimize and whatnot. I get it.

 

We all know mobile optimization is important, but even still, only 16% of marketers have developed a mobile strategy aimed at customer engagement, according to a CMO Council study. And only 14% said they were satisfied with the way their brands are accessing and leveraging mobile.

See on blog.hubspot.com

Five mobile challenges for retailers

See on Scoop.itTrends in Mobile Web use

Our industry has been talking about “year of the mobile” going back four or five years now. It was a long time coming but a pretty safe bet to say that it has arrived.

 

It’s easy for us online people to be very excited about the opportunities that have arrived with the mobile era, for us to show off case studies and white papers about retailers with deep pockets who have already achieved great things on mobile.

See on econsultancy.com

Why Thank-You Emails Are the Untapped Gold Mine of Email Marketing

See on Scoop.itEmail selling for client acquisition and retention

In our Introduction to Email Marketing ebook, we discussed that there are several different types of marketing emails you can send to your contacts.

 

Depending on what your business goals and needs are, you could be sending newsletters, digests, dedicated sends, behavior-driven emails, lead nurturing emails, and more. All of these different options have their purposes, yet many marketers overlook a particular type of email that tends to get a lot of traction — the transactional email.

 

That’s right: Transactional emails are one of the most effective types of communication to engage your prospects with.

See on blog.hubspot.com

21 Reasons Why Your Content Marketing Strategy May Be Headed for Trouble

See on Scoop.itEmail selling for client acquisition and retention

The role and value of content marketing has dramatically changed in just the past year. Many business owners are still trying to get their heads around an effective social media strategy; now they have to also think about becoming publishers and content marketers.

 

Why? The digital media convergence of social, search and content. If social and search are peanut butter and jelly – content is the bread that makes the sandwich.

 

The problem is, while most businesses and companies realize the importance of content marketing and are attempting to engage in it (recent studies suggest 80-90%) many don’t understand it and are making critical mistakes that could undermine their efforts.

See on socialmediatoday.com

Six mobile marketing tools fit for small and local businesses

See on Scoop.itTrends in Mobile Web use

With mobile usage skyrocketing, it’s no surprise that large brands are increasingly investing in mobile ad campaigns. But what about small businesses?

 

If mobile is ever going to grow into the advertising behemoth some believe it’s destined to become, small and local businesses will need to be on board too. And, according to a recent study, they are.

See on econsultancy.com

Social Producers Are The New Storytellers

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 A new genre of social producers are taking aim at developing content strategies that are not only consumable, they’re shareable, actionable and act as catalysts or sparks for relevant conversations

 

Social media is only social when it’s shared and when it sparks conversations

In these times of transition and there is no one content strategy that reaches everyone equally

These are times of context and segmentation based on psychographics not demographics

 

“If social media is about creating and sharing experiences through conversations and content, start first with the experiences and conversations you wish to rouse.

As you think about your content strategy for social networks, do so from the perspective of a social producer. While the social effect is certainly a goal, the social effect is also the result of social design.

In the end, people are going to talk, so give them something to talk about!”

 

By Brian Solis. http://bit.ly/L9aaJi

Source. http://bit.ly/PTMAQq

See on www.briansolis.com

5 Principles Of B2B Lead Generation

See on Scoop.itEmail selling for client acquisition and retention

The B2B Lead Generation Manifesto

#1. Thou Shalt Create Valuable Content

#2. Thou Shalt Optimize Your Lead Gen Pages

#3. Thou Shalt Market After the Conversion

#4 – Thou Shalt Embrace the Mobile Market

#5. Thou Shalt Nurture Your Leads        

 

Follow these 5 principles and you’ll start seeing an improvement in your B2B lead generation conversion rates. 

 

Source. http://bit.ly/RDm90Z

See on www.toprankblog.com

60 fascinating digital stats from the London 2012 Olympics

See on Scoop.itEmail selling for client acquisition and retention

83m emails were sent to 200 countries, with 17 different daily editions.

13m emails were opened and 5m links were clicked.

Email segments included 150 different permutations based on GB and non-GB editorial iterations, medal table and start times highlighted based on country, supported/favourite sports, and daily regional event listings based on the user’s UK postcode.

LOCOG’s email marketing also featured a number of accessibility options, including large text, high visibility and dyslexia friendly versions.

 

 

See on econsultancy.com

Why more marketers need to think about responsive email design

See on Scoop.itTrends in Mobile Web use

The growth of mobile has been a game changer for the world of email marketing.

 

Considering that smartphone usage tripled in 2011, it’s no surprise that email consumption via mobile devices has also seen a steep upturn.

 

Furthermore, we have seen some of our clients experience open rates of around 70% on mobile, proving just how vital it is when running campaigns.

See on econsultancy.com