Archives for November 2012

Content Marketing Research: 5 Ways You Should Adapt for 2013

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Business 2 CommunityContent Marketing Research: 5 Ways You Should Adapt for 2013Business 2 CommunityIn the next few weeks, companies will be working on their marketing plans for 2013 and, for many of them, content marketing will play a part in…

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Seven Tips For Your 2013 Content Strategy

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Brands have really found their feet in content this year. Competition is rife, and a haphazard approach to churning out low-quality content is virtually a waste of time. Here are some tips to help improve your content strategy for 2013. 

See on www.business2community.com

Your 12-Point Checklist for Mobile-Optimized Landing Pages

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As a lead generating inbound marketer, you must master optimizing your landing pages for mobile marketing, too. I mean, do you really want to lose out on lead generation opportunities with your mobile audience I think not. This post tells you the best practices for optimizing your landing pages for mobile devices.

 

See on blog.hubspot.com

Reality Check: How to Tell if Your Marketing Content Is Actually Valuable

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Is our content actually helpful? Or is all this talk just lip service to the oft-cited “create remarkable content” inbound marketing credo?

 

See on blog.hubspot.com

The Art of Email Conversion: Looking at the whole picture

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We have all sent out email campaigns that didn’t generate the results we were hoping but the trick is, you need to learn why they weren’t a success.

See on www.stateofsearch.com

7 Critical Things Every Lead Nurturing Email Needs to Communicate

See on Scoop.itEmail selling for client acquisition and retention

We use email as a form of communication. In fact, email is one of the most common forms of communication marketers rely on. And yet, a lot of the time when we’re crafting our marketing emails, we neglect to consider exactly what it is we’re communicating, whether it be in terms of the tone we’re using, the email’s design, or most importantly, the content itself.

 

One type of marketing email that deserves particular attention here is lead nurturing emails. The idea behind lead nurturing is to provide your leads with valuable content that targets their needs and goals in order to guide them through your buying cycle until they are sales-ready. 

 

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/33875/7-Critical-Things-Every-Lead-Nurturing-Email-Needs-to-Communicate.aspx#ixzz2DVQI3Hld

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Mobile marketing mainly used for customer acquisition: report

See on Scoop.itTrends in Mobile Web use

Mobile marketing is predominantly used for customer acquisition and brand awareness, according to new research from Forrester and Velti.

See on econsultancy.com

Is Content Marketing Better Than Advertising?

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The social media marketing movement has the marketing world reconsidering everything and that’s a good thing. Many marketers are recognizing the importance of content marketing as a whole.

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Make the Most Out Of Your Direct Mail Marketing

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Direct mail marketing is widely used by businesses all over the world. It allows businesses to contact their customers directly in order to encourage and persuade them to buy their products and services. There are many different types of direct mail used by businesses, but it is important that you find the right one for your customers in your mailing lists and marketing lists.

See on www.pharmaceuticaldrugmarketing.com

How Marketers Are Gearing Up for the 2012 Holiday Season

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This time of year is busy for everyone — but marketers have to be a few weeks, and sometimes a few months, ahead of the game to ensure all their campaigns are ready and raring to go for the holiday season. Whether you’re B2B, B2C, ecommerce, or brick-and-mortar, you’ve got some serious planning to do.

 

See on blog.hubspot.com