Archives for November 2012

Apple’s iOS 6 update means 86% of Google referral traffic is encrypted

See on Scoop.itTrends in Mobile Web use

When Apple first launched IOS 6 all the talk was about the usability problems with the news maps.

 

However the new mobile operating system brought with it a bigger issue for website owners, as publishers no longer receive Google referral data from IOS 6 users.

 

As pointed out by Search Engine Land, the problem is caused by Apple’s decision to route Google searches made through the Safari search box to an encrypted version of Google search.

See on econsultancy.com

How UK Data Collection Laws Affect Email Marketers

See on Scoop.itEmail selling for client acquisition and retention

Email is a critical tool for lead generation and lead nurturing; not only does it allow you to continue a dialogue with those who have shown an interest in your company and keep them coming back for more, it also helps marketers reach new and untapped markets. With email, there are no geographical boundaries, and growing your business to leverage new locations is increasingly viable.

 

If you are looking at using email marketing to help you explore the UK market specifically, however, you may find you have a bit of a pickle on your hands. That’s because when marketers are collecting data from the UK, specific laws apply that may not apply in other markets. Failure to comply with these data collection laws could not only end in disaster for your email marketing, but could also put you to the wrong side of the UK law. With these roadblocks, it’s no wonder the Direct Marketing Association values a single email address in the UK at £9.11.

 

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/33864/How-UK-Data-Collection-Laws-Affect-Email-Marketers.aspx#ixzz2DKFXVr2Z

See on blog.hubspot.com

“You Charge How Much?” – Why High Prices Are Good – The Directors’ Centre Business Club

See on Scoop.itEmail selling for client acquisition and retention

“You Charge How Much?” – Why High Prices Are GoodArticle: Robert Craven discusses why selling premium-priced products and services are better than competing on price. (“You Charge How Much?

See on www.directorscentre.co.uk

5 Ways to Make Your Email Marketing More Effective

See on Scoop.itEngaging Sales Conversations

People are getting busier and busier these days and their inboxes are congested. You are competing with a multiple of brands and companies who are looking to capitalise on this effective marketing platform aswel. So make sure your emails are commanding more attention than your competitors.

See on www.business2community.com

The importance of knowing your target market

See on Scoop.itEngaging Sales Conversations

You could have the best gun or crossbow in the world and the best eye and best aim. However, if you are firing in the wrong direction or at the wrong target, you have zero chance of success. It is the same in telemarketing terms when it comes to the quality of your list.

See on new-business-leads.blogspot.co.uk

People Love To Buy, But Hate To Be Sold

See on Scoop.itEngaging Sales Conversations

You did everything right. You maintained an excellent prospecting track and qualified the decision maker. You got through a tough gatekeeper screen, set a good appointment and sealed it with cement. So, why didn’t the prospect buy?

See on www.mtdsalestraining.com

Content Curation: The Ultimate Guide

See on Scoop.itEngaging Sales Conversations

Content curation is a hot topic of discussion in marketing circles these days. One of the biggest problems businesses face when they try to pursue content marketing is finding the time to actually produce the content.

 

See on www.contentstrategyhub.com

3 Things You Should Know About Proper Sales Leads Database Building

See on Scoop.itEngaging Sales Conversations

Building your own sales leads database is a challenge. But if you do so successfully, then you can expect good returns on your investment of time into doing it. What can a properly built sales lead database be used for?

See on contactdb.wordpress.com

How to Prioritize Your B2B Lead Generation and Content Marketing Efforts

See on Scoop.itEngaging Sales Conversations

Whether you’re starting out with content marketing, changing your marketing strategy to focus more on your customers or planning your next lead generation campaigns, it can be easy to get overwhelmed.

See on www.business2community.com

Email Width and Height of Your Email Template

See on Scoop.itEmail selling for client acquisition and retention

The good news about email template design is that there are some things that have straight-forward answers. One of those items is the height and width dimensions of your email templates. While content, format, links, images, and many other elements of your email template may be filled with variables, knowing how wide and how tall to make your email template has clear answers!

See on emailmarketing.comm100.com