Archives for November 2012

13 Ways to Spice Up Your Marketing Content With Data

See on Scoop.itEngaging Sales Conversations

Being data-driven is a very valuable quality to have as an inbound marketer. And while we usually talk about data in terms of using analytics to make better marketing decisions, there are definitely other areas of your marketing that can benefit from a little data here and there.

 

See on blog.hubspot.com

5 Tips to Empower Your Email Marketing

See on Scoop.itEngaging Sales Conversations

Email is here to stay and has proven to be a very effective way to drive engagement with consumers. Here are five things you should focus on to drive maximum engagement.

See on www.clickz.com

Why You (Yes, You) Need to Create More Landing Pages

See on Scoop.itEngaging Sales Conversations

Are you creating enough landing pages to really scale your lead generation efforts? For many of you, probably not. Let’s find out why — at least in the case of landing pages — more is better.

 

See on blog.hubspot.com

Content is King! How to Get Your Email Read

See on Scoop.itEngaging Sales Conversations

You’re email marketing campaign is only as strong as the content it contains. Even if you have the most amazing list of prospects, it doesn’t add up to much if they open your email and there’s nothing there.

See on salesinsideinc.com

‘I’m a Celebrity’ TV ad boosts mobile traffic to blinkbox by 400%

See on Scoop.itTrends in Mobile Web use

A TV ad campaign for movie streaming service blinkbox helped increase brand traffic to its homepage by 400%.

See on econsultancy.com

Mr Porter underlines its luxury credentials with impressive new iPad app

See on Scoop.itTrends in Mobile Web use

Online clothing retailer Mr Porter has launched a new iPad app, The Tux, that acts as guide for men preparing for a formal party.

See on econsultancy.com

Why an engaging narrative is essential to your content marketing strategy

See on Scoop.itEmail selling for client acquisition and retention

An important part of content marketing is about telling stories that consumers can identify with on some level.

 

Think about the John Lewis Christmas ad from last year – rather than shouting about its latest iPad offer it focused on the spirit of Christmas and families sharing gifts.

 

The importance of including a narrative within content marketing was the topic of a talk given by Caliber’s Ian Humphreys at The Content Marketing Show on Tuesday.

He suggested that marketers need to create a narrative that fills the middle ground between the story the brand wants to tell and the story the customer wants to hear.

See on econsultancy.com

How Social Media Impacts SEO – Complete Guide

See on Scoop.itEmail selling for client acquisition and retention

It is no secret that Social Media has become an important part of Search Engine Optimization. All search engines are taking social signals as one of the biggest factor in search engine ranking. As a marketer, you cannot ignore the social context in your overall SEO strategy.

SEO is not dead. and also, Social Media is not going to replace SEO. SEO will always be around but social media will have a huge impact on search engine rankings in the coming years.

 

In this post, I will talk about few popular social media sites and how they impact SEO.

 

Read more: http://www.shoutmeloud.com/how-social-media-impacts-seo-complete-guide.html

See on www.shoutmeloud.com

14 Content Marketing Tips You’ll Read Because They’re in a List

See on Scoop.itEngaging Sales Conversations

Even though you’ve read page upon virtual page about content marketing already, you couldn’t resist clicking the link to read this post. Impulse is what content marketing is all about.

See on blogs.constantcontact.com

Promoting Your Brand With Content

See on Scoop.itEngaging Sales Conversations

So you want to promote your brand and draw awareness of your products and services or increase customer loyalty.

See on www.business2community.com