Archives for December 2012

Content marketing: what is really holding you back?

See on Scoop.itEngaging Sales Conversations

It’s been a big year for content marketing, and now the vast majority of marketers see it as a key part of their strategy.

Nett Sales‘s insight:

It’s been a big year for content marketing, and now the vast majority of marketers see it as a key part of their strategy.

See on econsultancy.com

100 Content Marketing Statistics for 2012 and 2013

See on Scoop.itEngaging Sales Conversations

Content Marketing is all the rage. Here we collate 100 impressive statistics from content marketing in 2012 and predictions for 2013

Nett Sales‘s insight:

As the content marketing statistics for 2012 and 2013 projections demonstrate, content marketing is set for further growth, which is great for content marketing strategists

See on www.planetcontent.co.uk

Email Marketing – 6 Tips for More Effective Campaigns

See on Scoop.itEngaging Sales Conversations

We’ve all received them and we’ve all sent them. They can be given but they can’t be taken back. It’s a single action that can cause people to unfriend, unfollow or unsubscribe.

Nett Sales‘s insight:

Emails can inspire, engage, or excite your prospects or customers but can have the opposite effect of what you were aiming for if you don’t follow some simple rules.

See on www.toprankblog.com

Content marketing: what is really holding you back?

See on Scoop.itEmail selling for client acquisition and retention

It’s been a big year for content marketing, and now the vast majority of marketers see it as a key part of their strategy.

Simon West, Nett Sales‘s insight:

Strange how stuff comes around with a different name on it.  We’ve been sharing knowledge for years – now we find we’re doing "content marketing"!

See on econsultancy.com

11 Simple (But Critical) Tips for Creating Better Landing Pages

See on Scoop.itEngaging Sales Conversations

11 top tips for creating better converting landing pages.

Nett Sales‘s insight:

There’s no question that landing pages and the lead-capture forms that come with them are two of the most important elements of lead generation. Without them, marketers would be much more limited in their ability to convert website visitors into leads — and generate reconversions, too.

See on blog.hubspot.com

7 Critical Things Every Lead Nurturing Email Needs to Communicate

See on Scoop.itEmail selling for client acquisition and retention

Simon West, Nett Sales‘s insight:

As an online marketer an email address is one of the most valuable assets we can collect but it also comes with a great responsibility. Getting the opt-in is only the first step. Once we have their details and trust we then need to build a relationship with our audience and email is simply the best way to do that.

Here are 7 critical things that every nurturing email needs to communicate.
You know something about them.
You are aware of their needs and interests, or are looking to learn what they are.
You have something valuable to offer them.
You know why this offer is valuable to them.
Why they should trust you.
Why they’d be missing out if they didn’t take advantage of this offer.
You’re looking to help them, not you.

If you include these 7 elements into your email marketing you will build strong lasting relationships moving forward.

See on internetbusinessunlocked.com

Study Shows Mobile Holiday Email Opens Nearly Equal Desktop Opens

See on Scoop.itEmail selling for client acquisition and retention

Have you ever opened one of your own marketing emails on your smartphone? How about on a tablet? Android? iPhone? You may not be doing it, but your customers are.
See on www.marketingpilgrim.com

StrongMail makes 2013 ad predictions

See on Scoop.itEmail selling for client acquisition and retention
While most of the consumer base is still finishing holiday shopping lists and baking sweets for holiday parties, most businesses have their focus on 2013 – adjusting advertising budgets, making plans for campaigns and looking at new advertising…
See on www.bizreport.com

The Fundamentals of Sales Lead Generation

See on Scoop.itEngaging Sales Conversations

A successful campaign takes lots of preparation, heading on the campaign trail, carefully crafting your message, and determining who your audience is.

See on www.manageyourleads.com

When Social Media Complements Telemarketing

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Just because you’ve been engaging in telemarketing for a very long time doesn’t mean that you will no longer venture into another type of marketing

See on www.business2community.com