Archives for 2012

6 Steps To Executing A Content Strategy | B2B Marketing Insider

See on Scoop.itEngaging Sales Conversations

Nett Sales‘s insight:

Content Strategy is a very confusing topic in business and marketing circles. Here are 6 steps that any organization can take to tackle the challenges of executing an enterprise-wide content strategy.

See on www.b2bmarketinginsider.com

Does your company overestimate the value of an email address?

See on Scoop.itEmail selling for client acquisition and retention

It may not be the new kid on the block, but email is, for many companies, one of the most effective and profitable digital marketing channels.

It’s not hard to understand why: an email address, like a physical address or phone number, gives companies a means to connect with a known individual across time and space, making it a compelling medium for relationship-building.

Given this, it shouldn’t come as a surprise that many companies are eager to collect email addresses of customers and potential customers. Most reputable businesses do so through legitimate means, but the perceived value of an email address is often so high that some companies are willing to consider shadier tactics.
See on econsultancy.com

Google battles fat fingers

See on Scoop.itTrends in Mobile Web use

With mobile internet usage skyrocketing, and more and more publishers investing in developing mobile experiences, it’s no surprise that expectations for mobile advertising are high.
See on econsultancy.com

What were the top trends in mobile in 2012?

See on Scoop.itTrends in Mobile Web use

Was 2012 the year of mobile? No, and in reality trying to say that any 12 month period can be heralded as the ‘year of mobile’ is nonsense in an industry that is already well established yet also constantly evolving.

See on econsultancy.com

Traditional Media Not A Good Source of Leads, Say B2B Marketers

See on Scoop.itEmail selling for client acquisition and retention

Despite marketers and consumers generally believing that traditional media is best for advertising, print, radio, and TV advertising campaigns are rated poorly for their lead generation capabilities, according to results from a Software Advice survey conducted in partnership with Eloqua and CMO.com

Simon West, Nett Sales‘s insight:

No suprises here!

See on www.marketingcharts.com

Four Quick Tips for Engaging Your Email Subscribers

See on Scoop.itEngaging Sales Conversations

Email engagement requires more than sending an email to subscribers and hoping some of them open it. Engaging with your subscribers takes planning and time.

See on www.mpdailyfix.com

Lead Generation – It’s Like A Mission Briefing | Business 2 Community

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The process of lead generation is like a mission that helps start other missions. The sooner your people can find oppertunities, the sooner your business gets to do what it does best.
See on www.business2community.com

Eight great location-based mobile campaigns from 2012

See on Scoop.itTrends in Mobile Web use

Location-based mobile services have been one of the major digital trends this year, as they provide a great opportunity for retailers and brands to create contextual experiences to engage their customers.

See on econsultancy.com

Five core elements of audience building content strategy

See on Scoop.itEmail selling for client acquisition and retention

At a publisher, you normally think about content strategy in a way that delivers growth, engaged audience kind of growth.

Simon West, Nett Sales‘s insight:

Content strategy is about more than that, but I want to address the issue of building audience, since that’s what a lot of people will be aiming to do with their content strategy during 2013

See on econsultancy.com

The mobile train has left the station: Are you on board?

See on Scoop.itEmail selling for client acquisition and retention

There are a few times when we realize that a certain technology is going to change everything about our lives: the first time we used a cell phone, received an email, searched the Internet or downloaded a song.

Simon West, Nett Sales‘s insight:

On Black Friday 2012, one out of every four dollars spent online at retail websites came from a mobile device. This amounts to more than $300 million dollars in one day alone. For those retailers who’ve already embraced mobile, it was a day of celebration, a culmination of their hard work and foresight. For retailers who didn’t get their share of this new mobile world, it’s a wake-up call: Get with the mobile program, or have consumers leave you behind.

See on econsultancy.com