Archives for 2013

Marketing Leads: Quality Vs. Quantity | B2B Marketing Insider

See on Scoop.itSelling through Channels

Last night I had the pleasure of dining with one of our media partners. We discussed the great lead quality vs. lead quantity debate. And the conversation

See on www.b2bmarketinginsider.com

Curating Content Or Creating It: Which Drives More B2B Conversions?

See on Scoop.itEngaging Sales Conversations

Most marketers would say their top priority is to generate high-quality leads. Find out how to combine content creation and curation to get more leads and then drive more B2B conversions from them.

See on contentmarketinginstitute.com

The Email Marketer’s Guide to Looking Like a Total Jerk

See on Scoop.itEmail selling for client acquisition and retention

These are several of the biggest no-nos email marketers need to avoid.

See on blog.hubspot.com

Are You Increasingly Saying “We Have a Sales Problem”? 5 Tips for Selling in the Digital World

See on Scoop.itSelling through Channels

With all the difficulties sales teams face, here are 5 tips for selling in our digital world.

See on www.business.com

Year in Review: The Highs and Lows of Marketing in 2013

See on Scoop.itEngaging Sales Conversations

Take a look back on where marketing has gone this year — the good, the bad, and the ugly.

See on blog.hubspot.com

Kill It In Content Creation By Knowing Your Customer Conversion Funnel | Distilled

See on Scoop.itEngaging Sales Conversations

All online businesses want links. To get links using content, it seems like an easy equation: epic content = a lot of links. But what exactly does epic content mean?

See on www.distilled.net

Survival tips: Multichannel commerce for B2B

See on Scoop.itSelling through Channels

Much like consumers, today’s businesses have changed the way they purchase products and services from manufacturers and distributors.

See on www.i95dev.com

Email Subject Lines: Words and Tactics That Boost Open Rate

See on Scoop.itSelling through Channels

Email subject lines that convey a sense of urgency, such as those that contain the words “urgent” and/or “important,” have open rates that are much higher than normal, according to a recent report.

See on www.marketingprofs.com

Email Marketing: Drip, Drip, Drip, Sell – Business 2 Community

See on Scoop.itEngaging Sales Conversations

As marketers we are often all too keen to hit our lists and sell, sell, sell. But this isn’t always the best way forward.

See on www.business2community.com

When email frequency gets REALLY annoying

Ilogmein‘m a big fan of LogMeIn.  It works well and gives me great control of desktop PCs from an iPad.  I’ve got the free version and naturally the company are keen to get me to sign up to their Pro package and send me special offer emails to encourage me to upgrade.

BUT… how many “last chance” emails do they need to send me?  I’ve counted 5 in 2 days, which seems more than excessive.  Not to mention factually incorrect – surely it should be “only four more chances to save…” etc 🙂

I don’t know how many more times I’m going to be offered a last chance as I’ve now unsubscribed and they have had their last chance to influence me.

Am I going to uninstall their product and use TeamViewer?  No.  But I won’t be hearing from them again and doubt I will spend money with them.

So think carefully about what impact repeated offers will have on your subscribers.