Archives for January 2013

The Anatomy of an Awful Marketing Email

See on Scoop.itEngaging Sales Conversations

Join me for a moment to consider the junk mail folder; specifically, how to craft an email that will go straight into it.

See on blog.hubspot.com

8 Ways to Instantly Improve the Quality of Your Marketing Content

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Learn how to instantly amplify the quality of your content, with tips that don’t add much time to the content creation process.

See on blog.hubspot.com

Content Marketing Ideas That Drive Lead Generation — It’s All About Revenue: The Revenue Marketing Blog

See on Scoop.itEngaging Sales Conversations

Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp, a marketing platform used by companies to easily create interactive content to generate leads and drive revenue across the web, mobile, social and email.

See on blog.eloqua.com

The year of content discovery?

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You won’t have to travel far in this or any 2013 trend prediction piece to find that some of the most insightful thought leaders are proclaiming “content is King”.  I actually believe that we will in a digital world where convenience is King and content, is, in fact King Kong. 

See on econsultancy.com

Graduating from Email Marketing to Marketing Automation – Marketo Resources – Marketo

See on Scoop.itEngaging Sales Conversations

We’d like to show you what marketing automation can do for you and help you decide if your organization is ready to graduate to a marketing automation solution.

Nett Sales‘s insight:

Yesterday we posed a question on whether email marketing is dead? Arguably it does not work and should not attract any marketing or sales budget. If you want to graduate from Email Marketing to content led marketing that ‘presents ‘something fro you’ (the reader) this is for you. You will then master deliver messages by email AND engaging the interested contacts by telephone. Nett Sales can show you then. heck out this article from Marketo too.

See on www.marketo.com

How To Increase Your Lead Generation | MTD Sales Training Blog

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Without leads, your business will quickly die. Sean McPheat takes you through several ways to ensure your sales pipeline is full and maintained effectively

See on www.mtdsalestraining.com

10 ways to create a great content campaign

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I know a lot of people who are great marketers, but when blogging they often worry that they don’t have something which is important or unique enough to share online.

See on econsultancy.com

Why Marketers Need to Rise Above the Deluge of Crappy Content

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Read about the current state of content in the marketing world, and how adoption of content as a marketing tactic impacts our industry.

See on blog.hubspot.com

Five steps for improving lead generation ROI

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Most companies involved in lead generation spend a considerable amount of time thinking about, well, lead generation, with an emphasis on generation.

Unfortunately, the truth of the matter is that far more organizations have mastered the art of generating leads than have mastered the science of converting leads into sales.

See on econsultancy.com

Five steps for improving lead generation ROI

See on Scoop.itEmail selling for client acquisition and retention

Most companies involved in lead generation spend a considerable amount of time thinking about, well, lead generation, with an emphasis on generation.

See on econsultancy.com