Archives for January 2013

Get close and personal with your customers

See on Scoop.itEmail selling for client acquisition and retention

 

At the end of every year, executives and pundits put pen to paper (or fingers to keyboard) to project how their industry will change in the months ahead.  

 

What they are saying this year is “it’s all about the relationship” 

See on econsultancy.com

How To Effectively Use Emails In Lead Generation | Leads Generation Marketing

See on Scoop.itEngaging Sales Conversations

Nett Sales‘s insight:

Just because social media is trending and hippy doesn’t mean you no longer consider email as one of your marketing tools. Social media is perhaps on the verge of conquering the digital world, but it still doesn’t exceed the benefits that the power of emailing is offering to the people, especially in generating business leads and marketing.

See on leadsgenerationmarketing.com

Top Four Content Marketing Tips for 2013

See on Scoop.itEngaging Sales Conversations

It’s 2013, where’s your content strategy? If you’re not investing in content marketing, you’re part of a minority. Recent studiesshow 86 percent of B2C businesses and 91 percent of B2B companies are using custom content to market to web audiences this year.

See on contentlead.com

8 Social Selling Dos and Don’ts For Your Sales Team

See on Scoop.itEmail selling for client acquisition and retention

Social selling involves using social media to stay relevant with your buyer, to listen for buying trigger events and to target the right message, at the right time, to the right person.

See on socialmediatoday.com

What do you love or hate about email marketing? Tell us!

See on Scoop.itEmail selling for client acquisition and retention

For the past six years, Econsultancy and Adestra have been asking marketers on both the client and agency side for their opinion on what is happening within email marketing.

See on econsultancy.com

The Top 10 Most Remarkable Marketing Campaigns EVER

See on Scoop.itEmail selling for client acquisition and retention

Pesentation of our list of the top 10 most remarkable marketing campaigns ever — and why they deserve a look.

See on blog.hubspot.com

Dear Sales Doctor | Sales Doctor’s Blog

See on Scoop.itEngaging Sales Conversations

There are many debates about which the most effective style of management is and which achieves the best results. We have all heard the ‘carrot and the stick’ analogy time and time again. It’s fair to say that one style of management does not fit all and it’s all about learning how to adapt to the individual member of your team to gain the best possible results.

Nett Sales‘s insight:

Sales Trainer Tony Morris reminds me that all too often sales managers point their sales team’s errors in training; even though they label it as constructive feedback, as opposed to criticism, And this can lead to a demotivated and frustrated sales team. The recommendation to sales managers is ‘catch them doing something right’. Even if it’s the smallest thing.

See on www.wedosalestraining.com

9 Simple Ways To Make Telemarketing Work For Your B2B Company | Callbox Blog

See on Scoop.itEngaging Sales Conversations

When doing research to prepare yourself for your first telemarketing campaign, you’ll most likely encounter hundreds of naysayers that claim telemarketing is as prehistoric as the dinosaurs. Of course, that isn’t true. With so many transactions going on in the business to business sector, telemarketing is getting more attention.

See on www.callboxinc.com

Nailing Your Lead Generation Campaign on the Head | Business 2 Community

See on Scoop.itEngaging Sales Conversations

We can look at a marketer as like a carpenter. He has a whole box of tools to use in order to build something with his skills, in this case having the best lead generation campaign that will work for their business

See on www.business2community.com

Top Lead Gen Challenges and How Content Can Help | Social Media Today

See on Scoop.itEngaging Sales Conversations

Image No doubt, leading B2C brands like Red Bull and Bodyform are building strong customer communities through inspiring, thoughtful and motivating content.

See on socialmediatoday.com