Archives for February 2013

Mobile email readers are more engaged, are you taking advantage? – Smart Insights Digital Marketing Advice

See on Scoop.itEmail selling for client acquisition and retention

7 Tips for more effective mobile emails Email and mobile together are already functioning as a team, whether we as marketers want them to or not. The cust. Marketing topic(s):Mobile email marketing. Advice by Kath Pay.

See on www.smartinsights.com

Mobilising your email marketing | The Direct Marketing Association (UK) Ltd

See on Scoop.itEmail selling for client acquisition and retention

Chances are you’re reading this on a mobile or tablet device. And yet most brands, a staggering 84% aren’t optimising their email for mobile.

See on dma.org.uk

53% of smartphone owners say they’ve never seen mobile advertising

See on Scoop.itTrends in Mobile Web use

More than half (53%) of UK smartphone owners say they have never received adverts while using their device, which either suggests that it is an underused marketing channel or consumers find it easy to ignore mobile advertising.

See on econsultancy.com

Join the LinkedIn Party: Five Tips for Using LinkedIn Groups Effectively

See on Scoop.itEngaging Sales Conversations

Social Media – If you are on LinkedIn to really connect with people, LinkedIn Groups is where the party is. But to get the most out of LinkedIn Groups, you need to learn …

See on www.marketingprofs.com

4 Content Curation Tips You Can Take from Brand Success Stories

See on Scoop.itEngaging Sales Conversations

Marketers still struggle to visualize and understand best practices for the technique of curation. Here are 4 content curation tips you can take from brand success stories.

See on contentmarketinginstitute.com

5 Steps to Successful B2B Lead Conversion | Business 2 Community

See on Scoop.itEngaging Sales Conversations

Traditional business-to-business lead generation strategies like cold calling and unsolicited site visits and email worked a few years ago but will not deliver results today

See on www.business2community.com

68% of people use their smartphone for email, 26% for shopping

See on Scoop.itEmail selling for client acquisition and retention

The importance of optimising email campaigns for mobile has again been underlined by a new survey which shows that checking emails is among the most common activity for UK smartphone owners.

See on econsultancy.com

How Context Strengthens Your Entire Marketing Funnel

See on Scoop.itEmail selling for client acquisition and retention

How context can be applied to every stage in your funnel — making your marketing all the more powerful.

See on blog.hubspot.com

12 useful tips for optimising mobile landing pages

See on Scoop.itTrends in Mobile Web use

Optimising desktop landing pages is a tricky business, as you need to make sure all the most alluring content is visible along with a clear call-to-action.

See on econsultancy.com

How to build strong customer relationships and get long-term business without focusing on short-term price-led deals?

Every day more people use the Internet to find, price and research personal and business purchases. Companies that cater to this change will win over their competitors.

Whether a customer is walking into a supermarket, the gym or a car garage, they will often already know what they want. They’ve done a lot of online research to find the best price and right product options.  They will have read a ton of reviews from disgruntled or contented customers.

Customers are now much better informed than ever before and no longer have to spend ages staring at two products on the shelf to know which they want.

Google have even coined the term, ‘Zero Moment Of Truth’ (ZMOT), to describe this new situation where companies have to start competing for customers a long time before they think about buying. To be able to compete in the marketplace you have to be able to reach customers in their own environment wherever they are.

Not everyone has the same marketing and social media budgets as some of the larger corporations. To get past this smaller businesses are forced to lower prices or offer astounding deals to tempt people away from the more well-known and ‘trusted’ brands.

Smaller businesses cannot do without customers; however, this doesn’t mean that they should be focusing on offering the best one-off deals. This is a very short term solution. The key to running a successful business is to develop long-term relationships, cultivating customer relationships and maintaining these relationships over months and years.

How can this be done?

  1. People like dealing with people – If you’re not offering a 1-2-1 service, there is not going to be any kind of relationship. Customers will not feel loyal to you and will be happy to take their business elsewhere. To build a relationship, make your business transactions personal.
  2. Social media – This is one of the most simple and cost effective marketing channels. Keep your content engaging and interesting and make sure your posts are all personable, as this will let your customers see the people behind the company.
  3. Regular communication – Make sure you contact your customers regularly; by email, direct mail, text message and social media. Ask for feedback, act on feedback and let them know that you appreciate them.
  4. Face to face discussions – Give customers the chance to be involved in your company. Invite them to focus groups, feedback lunches and anything else you can to make them feel valued.
  5. Say thank you – A personalised thank you goes a long way, just as giving your loyal customers rewards does.

Above all, you need to remember that customers are also the best form of marketing. If you treat them right, ensuring that they know they’re valued, then they will stick with you and refer you to others time and time again, helping you drum up even more long-term business.