Archives for March 2013

The anatomy of a good B2B telemarketing script | b2bmarketing.net

See on Scoop.itEngaging Sales Conversations

How many conversations have you had with telemarketers recently? Probably not many that lasted longer than a few seconds…

See on www.b2bmarketing.net

4 Common Lead Nurturing Mistakes B2B Marketers Make | Business 2 Community

See on Scoop.itSelling through Channels

Unless you’re completely new to the B2B marketing game, you’re probably familiar with lead nurturing. Lead nurturing campaigns are those sets of educational emails that are released over an extended period of time with the aim of nudging your buyers along their journey as they get ever nearer to being ready to buy.

See on www.business2community.com

Content Curation vs. Content Creation: Finding the Right Combination

See on Scoop.itSelling through Channels

Content curation vs content creation is probably the biggest choice in a content marketing strategy.Learn how to find the perfect mix of created and curated content.

See on writtent.com

Five Top Tips to improve your B2B Telemarketing

See on Scoop.itSelling through Channels

Telemarketing is an invaluable sales tool, however the difference between a successful campaign and a failure is often down to the techniques used in planning and executing the campaign.

See on www.b2bmarketing.net

Ten Trust Elements Every Brand Needs

See on Scoop.itEngaging Sales Conversations

Trust is a critical element for consumers, without it you can’t enter a consumer’s product consideration set.

See on heidicohen.com

Content Marketing Insights brought to you by the B2B ContentEngine | 10 Reasons Why Your B2B Leads Aren’t Turning Into Sales

See on Scoop.itSelling through Channels

We marketers really haven’t accomplished anything until we’ve delivered a sustained, measurable increase in sales leads that our sales team can easily close and meet their sales targets. The trouble starts when these objectives aren’t met. What’s the problem? 

See on b2b-content-marketing-strategy.com

How Opting People OUT Can Actually Improve Your Email Marketing

See on Scoop.itSelling through Channels

Learn how a bold email marketing campaign could possibly improve the health of your email list, and email engagement.

See on blog.hubspot.com

3 Tips to Improve Your Email Marketing | Business 2 Community

See on Scoop.itSelling through Channels

It can be easy to forget the importance of email in a world full of social media marketing. 

See on www.business2community.com

15 Types of Content Marketing That Work — socialmouths

See on Scoop.itSelling through Channels

Content Marketing in not just blogging, here are 15 different formats to create and distribute content on social media

See on socialmouths.com

Spring clean your client database. | Bdaily Business News

See on Scoop.itEngaging Sales Conversations

By removing out of date information it will reduce wasted mailing costs associated with inaccurate information.

See on bdaily.co.uk