Archives for March 2013

Last-click attribution is undermining your hard work

See on Scoop.itEmail selling for client acquisition and retention

Imagine you’re a football manager, your objective is to maximise the number of goals your team scores for your budget.

See on econsultancy.com

Use Email Marketing to grow your Social Media following

See on Scoop.itEmail selling for client acquisition and retention

Small business owners often ask me how do we gain a greater ‘Social Media’ following. It seems almost every small business is now trying to gain a presence on the social networks, and although the answer to the question is a whole subject by itself, I thought I would share with you some tips to grow your following through your Email Marketing campaigns.

Simon West, Nett Sales‘s insight:

Seems backwards, but makes sense to me!

See on astonishsystems.com

Questions about Spamhaus – Word to the Wise

See on Scoop.itTrends in Mobile Web use

First off Spamhaus doesn’t care about about engagement.

Spamhaus wants you to stop mailing people who never asked to receive mail from you. That’s all.

Stop sending unsolicited bulk email. Period.

Engagement is mostly used by the large ISPs who are trying to work out which of you are sending mail people asked for and which of you are just harvesting addresses and spamming wildly. They’re using engagement as part of their metrics to separate out the good from the bad.

Simon West, Nett Sales‘s insight:

Great post that clearly outlines the case for Confirmed Opt In.  And the implications of getting on the Spamhaus radar…

See on blog.wordtothewise.com

Don’t Take Your Foot Off the Accelerator

See on Scoop.itEngaging Sales Conversations

You’ve got a full pipeline. So full that you’re not sure you can handle all of the opportunities you are certain to win. But you’re already buried alive, and you really want some quality of life. So you lift your foot off the accelerator.

See on thesalesblog.com

The 5 Main Targets For Your B2B Marketing Content | Business 2 Community

See on Scoop.itEngaging Sales Conversations

There are two questions businesses always ask about their content. When you advise a company to build up their content output, and tell them to target their content output, and tell them to target their ideal clients their response is always the same.

See on www.business2community.com

7 Most Powerful Sales Tools

See on Scoop.itEmail selling for client acquisition and retention

It’s not about the worksheets: These tools are what really create success sales.

See on www.inc.com

5 Tips for a Simple Yet Significant Marketing Campaign | Business 2 Community

See on Scoop.itEngaging Sales Conversations

Fussy design is out. Excessive words are over. Complicated Marketing is so last year. Simplicity is in.

See on www.business2community.com

7 Most Powerful Sales Tools

See on Scoop.itEngaging Sales Conversations

It’s not about the worksheets: These tools are what really create success sales.

See on www.inc.com

Hotmail WLSRD. Email marketers, be afraid, be very afraid!!

See on Scoop.itEmail selling for client acquisition and retention

Nothing stands still in the world of email marketing. The only constant is change, and some of the new stuff to rear its head is certainly going to be changing how things happen in future.

Simon West, Nett Sales‘s insight:

this is the key: "But if your email marketing campaigns are measured more by blast radius than response, you’ll probably be feeling the effects of WLSRD. If you have any doubt as to the status of your IP in Hotmail, ask your email service provider to give you visibility of your SNDS status."

See on econsultancy.com

How to Sell if You Hate Selling

See on Scoop.itEmail selling for client acquisition and retention

Your success in business depends upon your ability to sell. It’s time to get over your bad attitude.

See on www.inc.com