Archives for April 2013

B2B Lead Generation: Critical Questions Successful Marketers Must Ask

See on Scoop.itSelling through Channels

For any B2B company the generation of quality leads are not just necessary, but are the life-line of the business. If leads are not nurtured and eventually converted to sales, chances of a brands survival is quite dismal.

 

See on www.business2community.com

Turning social media into a powerhouse sales lead generator

See on Scoop.itEngaging Sales Conversations

If you run a business with long sales cycles — whether you’re selling cars, houses, high-end financial services, or complex business equipment and services — you should be looking closely at the role that social media can play in generating strong, qualified leads for your salespeople.

See on themediaonline.co.za

11 Clever Ways to Nurture Leads With Your Business Blog

See on Scoop.itEngaging Sales Conversations

Learn how you can use your blog not just as a traffic and lead generator — but also as a lead nurturing tool.

See on blog.hubspot.com

Is B2B Content Marketing Different from B2C Content Marketing? Yes!

See on Scoop.itSelling through Channels

 Almost any aspect of B2B content marketing you may think is different you can find an analogy for B2C that parallels it – higher price, length of sales cycle, multiple decision makers, purchasing motivation and educating of the potential customer. But just how different are they?

See on www.b2bcontentengine.com

Three Trends in B2B Lead Generation You Need to Know

See on Scoop.itEngaging Sales Conversations

3 trends B2B marketers need to pay attention to are how they can generate high-quality leads, break down barriers, and measure their marketing efforts.

See on www.business.com

LinkedIn makes lead gen and nurturing easier with Contacts feature

See on Scoop.itEngaging Sales Conversations

LinkedIn users can now bring all online conversations together in one place, helping companies create cross-platform marketing campaigns.

See on www.brafton.com

How to Increase Sales Revenue: 7 Strategies for Smart Marketing

See on Scoop.itSelling through Channels

In many ways, sales departments and marketing teams are working toward the same, common goal—that is, they both want to know how to increase sales revenue. 

See on www.business2community.com

19 Things Every Salesperson Should Know

See on Scoop.itEngaging Sales Conversations

The essence of sales success distilled into a single, short list.

See on www.inc.com

Creating Relevant Content for Industrial Marketing is a Challenge

See on Scoop.itSelling through Channels

If you are a manufacturer or an industrial services company, ask yourself this question, why would anyone buy your products or services if they don’t know they have a problem?

See on industrialmarketingtoday.com

Poor quality data is the biggest barrier to effective email marketing: report

See on Scoop.itEmail selling for client acquisition and retention

Poor quality data is the biggest barrier to effective email marketing, according to the new Econsultancy/Adestra Email Marketing Census 2013.

See on econsultancy.com