Archives for April 2013

B2Bs say email, content marketing best for lead gen

See on Scoop.itSelling through Channels

Business-facing organizations use internet marketing tactics to generate leads online, and new data shows which practices are hardest to implement and which work the best.

See on www.brafton.com

Bring Your Email Campaigns Into 2013 With These 5 CrossChannel Tips

See on Scoop.itSelling through Channels

Marketing ROI depends on delivering more effective campaigns that properly reflect the relationships brands have with customers, and how they spend their time online. So, in today’s multichannel world, email needs to break out of its silo and become integrated with other relevant channels.

See on www.dmnews.com

94% of businesses say personalisation is critical to their success

See on Scoop.itEmail selling for client acquisition and retention

The growing importance of delivering a personalised experience online is highlighted in a new Econsultancy and Monetate survey in which 94% of businesses stated that personalisation ‘is critical to current and future success.’…

Simon West, Nett Sales‘s insight:

Applies equally – if not more so – to email marketing as well.

See on econsultancy.com

How To Build Lists Through Email Marketing

See on Scoop.itEngaging Sales Conversations

It is likely that you have been the recipient of marketing emails previously. Email marketing gives you the ability to both work to retain current customers while also engaging potential customers. Keep reading to find out how email marketing can work for you.

See on www.starting-business-uk.com

Delivering real value beyond product and price

See on Scoop.itSelling through Channels

Smart companies know that their wisdom needs to be tracked right across their value chain, clients and suppliers.

See on www.smartcompany.com.au

Lead Generation: How Do You Balance Quantity with Quality?

See on Scoop.itEngaging Sales Conversations

Finding new leads, leads that haven’t yet found you, and preparing them for sales is tough work. Rewarding people to do it well is even trickier business. A good lead generation team keeps your sales team fed and focused on closing deals. It fills your pipeline, creating a steady revenue stream. 

See on blog.marketo.com

Bringing Email Marketing, Social Media and Mobile Together

See on Scoop.itEmail selling for client acquisition and retention

Email marketing it still one of the most commonly used lead generation tools. According to data collected by Marketing Sherpa, a whopping four-fiths of businesses (81%) still make heavy use of email as a lead generation tool.

See on www.business2community.com

Selling By Email – 5 Mistakes Most Salespeople Make – Business Matters

See on Scoop.itEmail selling for client acquisition and retention

See on www.bmmagazine.co.uk

Why Lead Nurturing Is Like Hosting a Dinner Party (and Nine Ways to Do It Right)

See on Scoop.itSelling through Channels

Everyone loves a dinner party, which is why I’m always surprised when I hear people express something of a distaste about lead nurturing.

When you think about it, the two are very similar. They both require the host (the marketer) to not only build but also maintain relationships with their guests (leads) through conversation, solid rapport, and sense of trust.

See on www.marketingprofs.com

Bringing Email Marketing, Social Media and Mobile Together

See on Scoop.itEngaging Sales Conversations

Email marketing it still one of the most commonly used lead generation tools. According to data collected by Marketing Sherpa, a whopping four-fiths of businesses (81%) still make heavy use of email as a lead generation tool.

See on www.business2community.com