Archives for April 2013

Tell Your Story and B2B Leads Will Come

See on Scoop.itSelling through Channels

When you tell your story to busines prospects, you are essentially distilling everything about your company into a form that they can easily digest or visulise. You are essentially sharing the spirit, the identity of your firm hoping that prospects can relate to it and make them stay, turning them in to your next batch of leads.

See on www.business2community.com

5 Secrets to Winning More Sales

See on Scoop.itEngaging Sales Conversations

Sales isn’t about effort, it’s about results. Too many entrepreneurs fill their time with busy work, rather than really going after customers.

See on www.entrepreneur.com

How to Optimize Your Online Content in 7 Simple Steps : The Rainmaker Blog

See on Scoop.itEngaging Sales Conversations

Content marketing is an especially effective way for attorneys to demonstrate expertise and gain trust from prospects in a cost-effective manner &ndas

See on www.therainmakerblog.com

Are Industrial Companies Wasting Their Leads?

See on Scoop.itSelling through Channels

No matter the size of the company or the industry they are in, my conversations always boil down to them wanting more leads from their industrial marketing. Yet I see very few of these companies with a lead nurturing strategy in place to convert leads into sales opportunities.

See on industrialmarketingtoday.com

Are you doing the dad dance with your social and mobile emails?

See on Scoop.itEmail selling for client acquisition and retention

Social and mobile have been around for a while now, but there are still a lot of dad dances out there.

See on econsultancy.com

61% of marketers rate their email campaigns as poor or average: infographic

See on Scoop.itEmail selling for client acquisition and retention

Almost two-thirds (61%) of marketers rate their email campaign performance as ‘poor’ or ‘average’, while just 4% would rate themselves as ‘excellent’.

See on econsultancy.com

10 Unsubscribe Page Best Practices

See on Scoop.itEmail selling for client acquisition and retention

You lost – badly. Game over, man. Despite your best efforts, and countless hours spent arguing over subject lines, call-to-action placement, and list

See on www.dtelepathy.com

What Separates a “Good” Outreach Email from a “Great” One?

See on Scoop.itEmail selling for client acquisition and retention

For every group of outreach emails we receive, usually only a few are worth opening, and even fewer inspire a response. Take your outreach emails from good to great.

Simon West, Nett Sales‘s insight:

Simple and easy to follow ideas on what you need to do to get a response to your email…

See on www.seomoz.org

Making sure your emails are read by your customers – the era of mobile internet

See on Scoop.itEmail selling for client acquisition and retention

Most of your daily communications with your visitors and customers is based on emails. When it comes to promotion, information, offers, problems and conflicts solving, the most common method of communication is the electronic mail.

See on www.julienrio.com

5 Techniques For Lead Management Success That You Probably Aren’t Using

See on Scoop.itSelling through Channels

Lead management is the ability to capture, respond, and manage incoming leads. When spending so much time and money on creating the perfect campaign, you want to make sure you have numerous best practices in place to manage your leads throughout the entire lifecycle.

See on blog.marketo.com