Archives for May 2013

7 Big Questions for B2B Marketers in 2013

See on Scoop.itSelling through Channels

The more change occuring the more questions arise. This year is no exception. B2B Marketers are experiencing ongoing as well as new challenges as we start to hit stride in 2013. What are the big future questions got B2B Marketers?

See on www.business2community.com

11 ways to improve the navigation on your mobile site

See on Scoop.itTrends in Mobile Web use

Navigation is central to the mobile user experience as visitors want to be able to find what they’re looking for or browse your wares with little fuss.

See on econsultancy.com

6 B2B Marketing Mistakes That Are Easy To Make

See on Scoop.itSelling through Channels

Last week we asked for your contributions for a list of B2B marketing mistakes. Here are six more mistakes that are deceptively easy to make, including two great contributions from readers.

See on b2bdigital.net

3 Tips for Better Content Marketing and Lead Nurturing

See on Scoop.itEngaging Sales Conversations

Every marketing professional knows that there isn’t one magic ingredient that creates effective marketing: different industries find success with different methods and tools, and there are an infinite number of opinions on what gets great results

See on public.ifbyphone.com

Does Your Website Content Meet the Needs of Industrial Buyers?

See on Scoop.itSelling through Channels

Your site content must match the industrial buyer’s needs if you want your industrial website to be an effective sales tool for generating qualified leads

See on industrialmarketingtoday.com

Why Data Cleansing is Key to Success in Lead Generation

See on Scoop.itEngaging Sales Conversations

Business contact details decay at an astonishing rate annually. It is estimated that 40% of your existing contact details will change each year. 

See on www.businessgross.com

Engaging telephone conversations in channel sales, not just telemarketing!

See on Scoop.itSelling through Channels

Nett Sales‘s insight:

We have all been there, when we need more sales and hot leads. What most of us do is pick up the phone book and start calling potential customers telling them how good we are and how amazing our products are.

What is the usual outcome? You will sit there listening to answer phone messages for half of the day, or get hung up on as the customer doesn’t know who you are and are not interested in what you are selling at the moment.

 

 There is a far simpler way!

See on nett-sales.com

15 Key Facts about Content Curation

See on Scoop.itEngaging Sales Conversations

For many content marketers, curation is something of a silver bullet. Rand Fishkin of SEOMoz has joked that we’re in the midst of a content arms race; companies across all industries have realized  the power of custom content, and are actively competing to produce better-quality materials.

See on writtent.com

Engaging telephone conversations in channel sales, not just telemarketing!

We have all been there, when we need more sales and hot leads.  What most of us do is pick up the phone book and start calling potential customers telling them how good we are and how amazing our products are.

What is the usual outcome? You will sit there listening to answer phone messages for half of the day, or get hung up on as the customer doesn’t know who you are and are not interested in what you are selling at the moment.

What do you do then? Exhaust all contacts in the phone book? Is there are simpler way? – Yes.

Nett Sales has developed a system for you to share knowledge, build relationships and get more sales.  See the Process in Action here. We believe in building relationships with potential customers by writing to them about products they may be interested in.  We will continue to communicate with customers, so they will begin to trust you and when they are ready to buy your products, you will be the first company they think of. (Building trust)

You may think why don’t we call the potential customers once we know that they have read the email and/or clicked through to the link? There are many different reasons why customer’s may read the information we send them. They are actually interested in the products you can offer, they are interested but not at the moment, or they are not interested at all and have clicked through to the link out of boredom. Nett Sales will ask the potential customers some qualifying questions to ensure that only hot leads are passed to your sales team to turn into sales. Read more about this here.

When it is time to call potential customers, what is the best approach? To tell them how great you are and what you can offer to them, or to have a conversation with them.

We have found that customers are more responsive to someone who calls to ask them some questions about what we have sent them and how interesting they found the information. This will help you build trust with the customer and learn more about them and their needs. Customer’s will appreciate this and think ‘this company is different to the others; they care about me and not just about getting another sale’. By getting this type of response from the customer, you would have gained a long-term and loyal customer.

We all know that generating sales have become increasingly more difficult in the current economic climate. From experience it is proven that email marketing is one of the most effective periods of generating leads and turning these into sales. See this example if you aren’t convinced. If you want to know more get in touch.

 

Are high open rates holding you back?

See on Scoop.itEmail selling for client acquisition and retention

Our findings last month on the Obama campaign caused a lot of debate but the bare facts of our analysis still stand – had Obama’s team optimized for

Simon West, Nett Sales‘s insight:

Outstanding example of counter-intuitive logic in action.  Read and absorb…

See on www.alchemyworx.com