Archives for June 2013

11 B2B Content Marketing Case Studies with Killer Marketing Performance

See on Scoop.itSelling through Channels

According to a CMI and MarketingProfs study, 91% of B2B Marketers are using content marketing and that means a few things.

See on www.toprankblog.com

7 B2B Strategies for LinkedIn Marketing

See on Scoop.itSelling through Channels

LinkedIn marketing continues to pick up steam, as more and more businesses, particularly B2B businesses, realize the importance and value of creating a comprehensive strategy for one of the world’s largest social networks.

See on blogs.salesforce.com

3 Simple Steps to Get the Most from Your Sales Leads

See on Scoop.itEngaging Sales Conversations

Lead generation companies often have to juggle two competing priorities: our clients want more sales leads, but they also want to convert a higher percentage of the sales leads that they already have.

See on www.manageyourleads.com

Mobile Up! Top 5 reasons why it’s time for Channel Marketing Mobile Apps

See on Scoop.itTrends in Mobile Web use

#1:  Everyone has a smartphone today.  Almost all of your channel partners, channel partner sales, and their sales engineers—basically EVERYONE you want to engage—have a smartphone.  According to a…

See on movethechannel.com

Make your email list work harder, by being smarter | The Direct Marketing Association (UK) Ltd

See on Scoop.itEmail selling for client acquisition and retention

there is a way to send more email without risking your hard-earned reputation with ESPs. Tim Roe, head of deliverability and segmentation at RedEye, explains how to make your email list work harder.

See on dma.org.uk

Who’s reading your email?

ThiefWithLaptopThere has been a major shift over the last few years away from local ISP based email towards the likes of Gmail, Hotmail, Yahoo, etc.  These services give easy access to your email wherever you are, on your phone, at work and at home.

We certainly notice with our email marketing campaigns that there are lots more email addresses ending @gmail.com, etc…

And there are many companies taking advantage of Googlemail’s ability to assign their own domain name to a group of gmail accounts and effectively use googlemail as their corporate email server.

So, what’s the problem?

Well, since the NSA came clean about Prism last week, it’s now clear that the US Government and possibly the UK Government too has been snooping on email from all these main Internet Service Providers with pretty much unfettered access to our email.

I don’t know how you feel, but I’d prefer that my business email remains unread by anyone but the recipient and myself.  As soon as open access is offered, it inevitably gets abused way beyond the initial remit.  In this case the fight against global terrorism.

So, what to do?  For a business, either set up your own email server, or far better use a specialist email hosting provider based in the UK and using a UK data centre.  For an individual, find a UK based ISP and use their email – plus.net are pretty good, but others work well too.

How to control your email marketing strategy – bdaily

See on Scoop.itEmail selling for client acquisition and retention

How to control your email marketing strategy bdaily The Real Time Marketing is a major asset for advertisers because it offers them the opportunity to interact with consumer in real time and spread the right message to the right person at the right…

See on bdaily.co.uk

It’s All in Your Head: 9 Reasons You Can’t Resist a List

See on Scoop.itEmail selling for client acquisition and retention

I have a friend who works at a very big national publication and is a genius at making lists for the web. Her lists go viral and generate millions (I mean literally millions) of pageviews. She sees this as a curse.

See on blog.hubspot.com

Email: The Starting Point for a Mobile Marketing Strategy – Business 2 Community

See on Scoop.itEmail selling for client acquisition and retention

Chances are you’re fully aware of the pervasiveness of mobile smartphones and tablets. You may be starting to think, “Can people easily read my website or emails on a mobile device?” or “Do I need to create an app?” And as a small business, you know mobility is going to affect how you market your business — but what’s next?

See on www.business2community.com

Content Marketing From Start to Finish (a B2B Marketer’s Journey) – Business 2 Community

See on Scoop.itSelling through Channels

Many B2B marketers seem to respond by complicating their language and message by wrapping it up in jargon corporate speak, especially in the middle and lower funnel, when they retreat quickly to the safety of “product speak” instead of focusing on getting the sequence of messaging right.

See on www.business2community.com