Archives for July 2013

The New Gmail Inbox: How It Works and Why Email Marketers Should Pay Attention

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Are you making the most of Gmail’s new inbox design? Here’s what’s changed and tips on taking advantage of the new layout.

See on blog.hubspot.com

How to keep making content…forever

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Blast it. I can’t write. I’ve been sat at my desk all morning pontificating. Trying to get something down on paper and it’s just not happening.

See on econsultancy.com

Do you know who I am? The importance of personalisation

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The online retail market is a competitive place, but despite the challenging economic times shoppers aren’t spending less, they are just spending differently.

See on econsultancy.com

The Most Effective B2B Lead Generation Methods

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Sales – The most effective methods for generating B2B sales leads are outbound marketing, event marketing, and online marketing, according to a recent report.

See on www.marketingprofs.com

Taking The Lead In Your Lead Generation Campaigns

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A lead generation campaign is just that, a campaign. According to Merriam-Webster’s online dictionary, a campaign is “a connected series of operations designed to bring about a particular result”. If you want a reliable lead generation campaign that is productive and always yields quality b2b sales leads, then you have to take a more active approach towards your campaign..

See on leadsgenerationmarketing.com

Customer Is King – revisited | Bright Marketing

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I am just revisiting my book Customer is King – how to exceed customer expectations.

Written in 2001, published in 2002, several thing struck me as I re-read the book:

1. Back in 2002, few people took customer service and the customer experience too seriously. At best, most people were simply paying lip service. Maybe I was ahead of my time.

2. It is a marketing book. 10 years ago the notion of customer service was embedded in a no-man’s land between Operations and Marketing and Sales. No-one seemed to own it. There was no Director of Customer Service or a Customer Service Department. Now it is a subject in its own right. It has come of age.

 

more…

See on robert-craven.blogspot.com

Marketing is b*******!

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ROBERT CRAVEN takes a swipe at modern marketing and argues for a return to basics 
Stood in front of the esteemed audience of worthy marketing luminaries, teachers, consultants and directors, the penny finally dropped.

See on robert-craven.blogspot.com

B2B Content Marketing: Lead Gen Is A Priority – Business 2 Community

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We’ve long preached the gospel of engaging content as an effective lead generation tool and it seems B2B marketers agree! A study from Holger Shulze shows that B2B marketers not only use content as a lead generation tool, but they prioritize lead gen as one of their top content marketing goals.

See on www.business2community.com

Email sign up forms: a look at how 16 fashion retailers collect customer data

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Email is a consistently effective method of driving sales, so having a large database of customer addresses is a powerful tool for ecommerce businesses.

See on econsultancy.com

B2B Retargeting – Benefits and Pitfalls | CustomerThink

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Non-respondent retargeting is important to B2B marketers, here are some of the major benefits and pitfalls of retargeting prospects.

See on www.customerthink.com