Archives for July 2013

10 Ways to Know Your B2B Buyers Deeply Using the Buyer Persona Canvas

See on Scoop.itSelling through Channels

The Buyer Persona Canvas is a strategic modeling to focus on ten areas of buyer insights and intelligence. Understand your buyer’ story.

See on tonyzambito.com

10 bitchin’ tips for writing irresistible headlines

See on Scoop.itEmail selling for client acquisition and retention

Can you see what I did there? A headline needs to grab the reader’s attention and make it impossible for them to resist finding out more.

See on econsultancy.com

Mobile Opens Hit 44% and Outlook.com Takes a Dive – Litmus

See on Scoop.itTrends in Mobile Web use

Mobile opens also continue to nudge gradually forward, clocking in at 44% of total opens for June. Desktop and webmail opens each lost a percentage point, bringing webmail clients to 23%, and desktop with the remaining third of opens.

See on litmus.com

Survey: 75 percent use phone while in bathroom

See on Scoop.itTrends in Mobile Web use

Marketing company 11Mark asked 1,000 Americans about their bathroom and mobile phone habits

Simon West, Nett Sales‘s insight:

Touch screen phones??  Ugh!

See on www.cbsnews.com

Saving Email for Later: Opens Across Devices & Environments – Litmus

See on Scoop.itEmail selling for client acquisition and retention

Mobile opens are growing rapidly. In the last year, emails opened on mobile devices more than doubled, and have increased 80% in the last six months alone.

See on litmus.com

Where are your emails opened and why does it matter?

See on Scoop.itEmail selling for client acquisition and retention

With the explosion of mobile devices in recent years, your email campaign could be opened at any time and in a much wider variety of locations and situations than a few years ago, when practically all emails were checked on a desktop computer.

See on econsultancy.com

B2B Marketing: How To Understand What Your Customer Wants To Know

See on Scoop.itSelling through Channels

It’s always about the customer is one of our favorite Marketing Sherpa tips, here are some practical tips on how we apply it.

See on www.brainrider.com

Top 10 Ways to Improve Email Open Rates

See on Scoop.itEngaging Sales Conversations

For marketers, achieving a high email open rate is highly desirable, and it is often a key metric for shedding light onto the effectiveness of a campaign. Here are 10 tips to help you.

See on www.marketingprofs.com

Why your advocacy programs need influencers? Because of POME and ZMOT!

See on Scoop.itEmail selling for client acquisition and retention

In this post I will explain how influencers are critical to any structured advocacy program by helping brands manage the two most important moments of their customer journey: the POME and the ZMOT.

See on econsultancy.com

Getting Out of the B2B Lead Generation Trap

See on Scoop.itSelling through Channels

Why isn’t business coming out of your ears today? Chances are it isn’t just because the marketing team didn’t deliver enough leads, so why do so many businesses facing this situation just double do…

See on b2bdigital.net