Archives for July 2013

5 Factors to Help Your Content Plan Tame the Lead Generation Beast

See on Scoop.itEngaging Sales Conversations

From blogs to white papers and case studies to infographics, keeping up with the tremendous demand for content can become an overwhelming challenge. 

 

Fortunately, a wave of automation solutions has sprung up over the last few years to help you manage the arduous task of constant content creation.

See on contentmarketinginstitute.com

Writing Blogs: Key Components of a Killer Blog Post

See on Scoop.itSelling through Channels

This step by step guide covers the 10 key components you will need to include in your posts to have success when writing blogs.

See on socialproofinteractive.com

It’s Time… Put your Prices Up – TopTenWholesale News

See on Scoop.itEmail selling for client acquisition and retention

It’s Time… Put your Prices Up
TopTenWholesale News
I know I am not the only person promoting price increases, Robert Craven of the Directors Centre Business Club in his recent newsletter promoted the same message as a means of business growth.

See on www.toptenwholesale.com

Three apps to help you stay up-to-date with The Ashes

See on Scoop.itTrends in Mobile Web use

The Ashes are upon us once again, so cricket fans will be clamouring for ways to keep up-to-date with the scores without being busted by the boss.

See on econsultancy.com

EasyJet email marketing flying high as Ryanair crash lands

See on Scoop.itEmail selling for client acquisition and retention

In a recent study, easyJet emerged as the third best email marketer of the UK’s top retailers while Ryanair finished among the lowest scorers of the benchmark.

See on econsultancy.com

How B2B Marketers Can Use Storytelling to Reach a Busy, Distracted Audience

See on Scoop.itSelling through Channels

Effective storytelling can help B2B marketers cut through B2B information overload so that their audience hears their message.

See on blog.lookbookhq.com

How B2B Marketers Can Use Storytelling to Reach a Busy, Distracted Audience

See on Scoop.itEngaging Sales Conversations

Effective storytelling can help B2B marketers cut through B2B information overload so that their audience hears their message.

See on blog.lookbookhq.com

Marketing Should Own Telephone Lead Qualification

See on Scoop.itEngaging Sales Conversations

The days where marketers simply fill the sales funnel with names must end. One way to do this tension is to have Marketing own telephone lead qualification.

See on b2b-marketing-mentor.softwareadvice.com

Two MS Dynamics CRM books worth a look

We’ve been using Microsoft Dynamics CRM for 3 years now as the backbone to our business.  It stores all the contacts for our email marketing campaigns, integrates to our email sending system and provides the system by which we do all our telephone follow up.  So to say it’s an important part of our business is an understatement!

We therefore need a good “expert user” competence in MS CRM in order to be able to meet various client requirements of our systems and to be able to drive our business forward.  Two books that I have found useful recently are:

cookbookMicrosoft Dynamics CRM 2011: Dashboards Cookbook

Dashboards are a growing feature of MS CRM.  They allow data from all over the system to be pulled together into one place.  We’ve seen various examples of dashboards before and thought “that would be good” and using this book, we now know how to build our own elegant dashboards.

Unusually, this book is written in the form of “recipies” that you can dip into and out of as you wish, taking the particular bit of knowledge you were looking for.

Chapter 3 took us through the whole process of creating a dashboard from start to finish with great results.  We now know what we are doing with dashboards!

Great book, well worth it if you want to know how to use dashboards in MS CRM.

 

 

 

scriptingMicrosoft Dynamics CRM 2011 Scripting Cookbook

Now, I’m not a programmer of any variety, so the idea of me writing JavaScript is not a comfortable thought!  However… this book take you through the basis of JavaScript and how to use it within MS CRM so that even I feel like it is possible!

I’ve tried a few of the more basic “recipies” within the book and had good results.  So this is something that I am starting to feel comfortable with and definitely will be doing more JavaScript for our CRM in the future.

However I can see that that if you are a CRM developer, this book would be invaluable.

Psychology for Marketers: 9 Revealing Principles of Human Behavior

See on Scoop.itEngaging Sales Conversations

Brush up on these 9 psychology principles to help improve the effectiveness of your marketing.

See on blog.hubspot.com