Archives for August 2013

11 things Boots can do to improve its conversion rates

See on Scoop.itEngaging Sales Conversations

I’m not a regular visitor to Boots’ website, so when I clicked on it recently, I was surprised that the number of usability issues and potential barriers to purchase I found.

See on econsultancy.com

The importance of customer experience in a multichannel world

See on Scoop.itSelling through Channels

In order to succeed in a multichannel world dominated by a handful of major businesses and online market places, retailers need to work hard to differentiate themselves from the competition.

See on econsultancy.com

Problem: Leads Fall Out Mid-Funnel. Solution: Nurture Them

See on Scoop.itEngaging Sales Conversations

Does this describe your marketing funnel? Your top-of-funnel efforts are generating interest, you’re getting inbound traffic and plenty of leads, but too many just stall out in the middle of the funnel and never make it to that engagement with sales.

See on www.business2community.com

Right message, right person, right now: four steps to delight customers in real time

See on Scoop.itSelling through Channels

The marketer’s dream of getting the right message to the right person at the right time is now not only a reality, but for many the right time has become ‘right now’.

See on econsultancy.com

The Salesperson’s Guide to Sending Prospects the Right Content at the Right Time

See on Scoop.itSelling through Channels

Learn how to use the right content, at the right time, throughout your sales cycle to help move prospects through the funnel.

See on blog.hubspot.com

10 Awesome Headlines that Drive Traffic and Attracts Readers

See on Scoop.itEngaging Sales Conversations

Creating headlines that drive traffic and attracts readers is part art with a dose of science.
If you don’t learn how to write a good headline then the chances are you will have trouble attracting traffic to your website or blog.

See on www.jeffbullas.com

What does a typical campaign schedule look like?

See on Scoop.itEngaging Sales Conversations

We plan client campaigns 3 months ahead and 6 months forward in outline. This requires structure and careful control to make sure that nothing gets lost. Each month has key activities with a different focus depending on the month in question. This is a typical schedule we may use …

See on nett-sales.com

The DO’s and DON’T’s of B2B Content Marketing

See on Scoop.itSelling through Channels

Producing knowledgeable, creative and thoughtful content is the best way to assert leadership in an industry, generate lasting professional connections, enhance company exposure, and ultimately – witness real revenue growth. 

See on www.business2community.com

5 B2B Digital Marketing Mistakes You Don’t Know You’re Making

See on Scoop.itEngaging Sales Conversations

Some mistakes are really easy to spot. As soon as you press send to the wrong email address or hand over the wrong report, your heart sinks. But not every mistake is so visceral. 

See on www.business2community.com

Beyond Best Practices: 3 pillars of lead generation

See on Scoop.itSelling through Channels

BtoB Magazine features the latest digital marketing news, tips, strategies and resources for b2b digital marketers.

See on www.btobonline.com