Archives for August 2013

Why B2B Companies Need To Embrace Inbound Marketing

See on Scoop.itSelling through Channels

Inbound marketing is slowley becoming one of the main focuses for B2B marketers and an increasing buzz topic in the business world. I think it’s worth more in-depth look considering everyone’s blogging about it and proclaiming it’s going to change the way we handle marketing campaigns and business relations in the future. 

See on www.business2community.com

30+ powerful adjectives and verbs for eye-catching headlines

See on Scoop.itEmail selling for client acquisition and retention

It has been a long-standing belief of mine that writers need to create headlines that sell, in order to persuade people to click.

Simon West, Nett Sales‘s insight:

Fantastic resource for getting your subject line as good as it can be for an email…

See on econsultancy.com

The Go-to Guide to Creating Email Newsletters People Actually Read

See on Scoop.itEmail selling for client acquisition and retention

Learn how to send a successful email newsletter in just 10 steps.

Simon West, Nett Sales‘s insight:

"Balance the content of your newsletter to be 90% educational and 10% promotional" so true…

See on blog.hubspot.com

How to Craft a Compelling B2B Customer Success Story

See on Scoop.itSelling through Channels

Customer success stories are great middle or bottom of funnel tools for B2B Marketers. Here’s a guide for crafting a powerful one that gets results.

See on www.b2binbound.com

The Maths of data

See on Scoop.itEngaging Sales Conversations

We are firmly of the opinion that you can never have too many contacts to engage with. But there are practical limits, especially if you are purchasing records or gathering them by telephone research. So here is our rule of thumb for email campaigns

See on nett-sales.com

Should the DMA know better?

See on Scoop.itEngaging Sales Conversations

We’re all human and make mistakes, but if you set yourself up as the arbiter of correct behaviour in a market, should you not live up to some sort of minimum standard? Or am I just being a grumpy git? 

See on nett-sales.com

B2B Sales and Marketing Tip: Invest In Great Storytelling If You Want to Stand Out

See on Scoop.itSelling through Channels

“Storytelling is a hot topic in B2B marketing circles and is emerging as a critical best practice to help customers and constituents understand a company’s value and problem-solving capabilities.”

See on www.lydiamarketingconsulting.com

Iran – powered by email?

See on Scoop.itEmail selling for client acquisition and retention

Most marketers don’t typically look to Iran for inspiration on email but there are definitely some interesting things happening there at the moment.  Last week, for instance, saw the announcement that Iran has launched its own national email service.

See on dmaemailblog.com

Email Marketing Relationships Trump Deals

See on Scoop.itSelling through Channels

Companies looking to take advantage of email marketing may want to stop offering deals and promotions. New research has found that people are more likely to open emails from people and brands they know than from companies offering promotions.

See on www.businessnewsdaily.com

How can retailers use mobile to drive sales and improve their bottom line?

See on Scoop.itEmail selling for client acquisition and retention

Have you noticed that people take their smartphones everywhere? Try to have a conversation with your closest friends, and more likely than not, you will lose them at some point during the conversation, to their smartphone.

See on econsultancy.com