Archives for August 2013

60+ amazing email marketing best practice tips, stats, blog posts and more

See on Scoop.itEmail selling for client acquisition and retention

We’ve already produced some handy round-up posts on ecommerce, content marketing and social media: now here’s the email flavour.

See on econsultancy.com

11 useful tips for designing welcome emails

See on Scoop.itEmail selling for client acquisition and retention

When a customer signs up to an email newsletter they probably expect to receive a message from the brand welcoming them to the mailing list.

See on econsultancy.com

Four long term benefits of creating awesome content: case study

See on Scoop.itEmail selling for client acquisition and retention

As a supplier of infographics, I’m regularly asked by potential clients how a certain piece of content is worth thousands of pounds.

See on econsultancy.com

The Maths of data

See on Scoop.itSelling through Channels

Often when we are planning an email campaign for a client, one of the biggest questions we face is “how many records are needed to achieve the results expected?

 

Whilst we are firmly of the opinion that you can never have too many contacts to engage with, there are practical limits, especially if you are purchasing records or gathering them by telephone research. 

See on nett-sales.com

Three steps to mobile marketing mastery

See on Scoop.itTrends in Mobile Web use

Mobile marketing involves much more than big budgets and a mobile-optimised website.

See on econsultancy.com

30+ compelling mobile search statistics

See on Scoop.itTrends in Mobile Web use

Mobile search is an unavoidable part of digital marketing as if brands don’t adapt to consumer behaviour then they risk becoming sidelined if their competitors are faster to react.

See on econsultancy.com

B2B Email Marketing Best-Practices and Trends

See on Scoop.itSelling through Channels

Email Marketing – Email is still an invaluable asset to marketers, but only 30% of B2B marketers are using email marketing as their primary lead generation tactic; instead, email appears to be more effective for nurturing prospects than lead generation.

See on www.marketingprofs.com

Someone at Sainsburys pressed the send button early!

See on Scoop.itEngaging Sales Conversations

Ouch! We all know the feeling – you hit the send button them instantly regret it. But what if you are sending on behalf of one of the UKs largest retailers? Double ouch!

So I get a message from Alchemy Worx this morning and open it expecting it to be their regular newsletter. It’s got an odd subject line, but maybe they are trying something different. What I saw in my email is this …

See on nett-sales.com

Two MS Dynamics CRM books worth a look

See on Scoop.itEngaging Sales Conversations

We’ve been using Microsoft Dynamics CRM for 3 years now as the backbone to our business. It stores all the contacts for our email marketing campaigns, integrates to our email sending system and provides the system by which we do all our telephone follow up. So to say it’s an important part of our business is an understatement!

See on nett-sales.com

Email Best-Practices for Developing and Maintaining Crucial Customer Relationships

See on Scoop.itSelling through Channels

Email Marketing – Here are three sets of email best-practices for turning prospects into actual customers, extracting value from active customers who eagerly make purchases, and retaining customers for the long term.

See on www.marketingprofs.com