Archives for September 2013

Catching Up On Email Marketing: Mobile And Triggered Messages

See on Scoop.itEngaging Sales Conversations

Email marketing is evolving fast, here is a quick catch up on some of the biggest changes: triggered emails and mobile

See on socialmouths.com

Infographic: Who Is Your B2B Buyer? – Marketing Technology Blog

See on Scoop.itSelling through Channels

We see our clients struggle often with the tone of their content… they’re concerned that their content is too sophisticated or not sophisticated enough for their audience.

See on www.marketingtechblog.com

The Best Technique In Sales Leads Telemarketing? Start A Conversation

See on Scoop.itEngaging Sales Conversations

This is something that a lot of marketers are having a hard time mastering. And before you start saying that your B2B lead generation specialists are doing a better job, you should first consider the possibility that they may not be doing it ‘ideally’.

See on www.business2community.com

How to Select a Successful Channel

See on Scoop.itSelling through Channels

All channel engagement strategies should begin by selecting the type of organizations needed to achieve your business objectives. Sadly this is often not the case.

 

 

See on www.business2community.com

Who are you?

An email has a couple of seconds at best to catch the readers attention before it is deleted or ignored.  Conventional wisdom was that recipients checked the email in this order:

  1. Subject line
  2. Sender
  3. Email body in preview

But I would argue that the first thing most people now check is the sender.  We all get so many emails that the sender name tells us more than anything else about the email.  So when I receive and email from this sender, what do I think:

unmonitored

 

 

 

Clearly not a “listening business”!  Delete.

So, be creative when sending your emails, don’t just put a name in the “from” box, give a hint of the benefits of reading more or use some special characters – within reason…

10 inspiring uses of mobile in retail

See on Scoop.itTrends in Mobile Web use

Mobile is growing and forward-thinking retailers are looking at ways to use mobile to increase sales, bring customers into stores, or to enhance the experience when people are shopping.

See on econsultancy.com

The Anatomy of a 5-Star Subject Line

See on Scoop.itEngaging Sales Conversations

Spruce up your subject lines and increase your open rates with these 10 tips.

See on blog.hubspot.com

65% of B2B Buyers Concur Emails Shape Their View of a Company’s Brand

See on Scoop.itSelling through Channels

With email hogging the majority of the communication we have with people, it\’s easy to see why so many B2B buyers shape their opinions of a company\’s brand based on email communications.

See on www.clickz.com

Getting full value from your business control and sales systems

IMG_3310_lgRecent years have seen many improvements and developments in the market place for MRP, ERP, sales tracking and CRM systems, but a new system still represents a substantial investment. Deciding which system will be best and getting full value from it remains a complex and sometimes daunting task.

Over the next couple of months you will see help and advice here to help your business select, implement, and succeed with business, manufacturing control and sales systems.

Choosing the correct software and having a proven process for creating value and getting sales and profitable business is critical for a successful project. A structured approach will help to protect your investment and get good returns on it.

If you are about to embark on a new system or wanting more value from an existing one, there are a few things to consider on this Preparation Checklist before you start:

Preparation check list:

• Do you have the right level of board commitment to the project?
• Is the project in line with your corporate growth strategy?
• Is there enough funding in place?
• What other initiatives are already underway?
• Do you have the right skills level available internally to support the project?
• Is the business resistant to, or supportive of, change?
• Once the system is built, how will it help you get more business or control time and costs?
• Is your head of sales supportive. Do you have a mobile interface and buy in from the sales team?

Nett Sales believes your business and sales needs should be the absolute priority when choosing a new ERP, MRP, CRM or sales system for your business. And if you’d like an independent review of your business systems and help to realise their full potential, email us on enquiries@nett-sales.com or call  01672 505050

Nine case studies and infographics on cart abandonment and email retargeting

See on Scoop.itTrends in Mobile Web use

Basket abandonment is an inevitability in ecommerce as it’s all to easy for shoppers to lose interest, decide to buy from a competitor, balk at delivery charges, or back out because they were only browsing.

See on econsultancy.com