Archives for September 2013

How (and Why) B2B Buyers Begin the Purchase Process

See on Scoop.itSelling through Channels

While shifting needs of customers are often indicators that a purchase is near, there are other goals buyers have in mind when starting the purchase process.

See on www.business.com

Using Storytelling Narratives to Improve Your Marketing Mix

See on Scoop.itEngaging Sales Conversations

An introduction to the “Hero’s Journey” method of storytelling Your product or services will likely solve a problem for your customers,  

No matter how boring you view this product, it sits within a ‘story arc’ that can always be made interesting to consumers facing the challenges that it solves.

See on www.smartinsights.com

eBay partners with Argos to launch new ‘Click and Collect’ service

See on Scoop.itTrends in Mobile Web use

Ebay has launched ‘Click and Collect’ for UK merchants, who will be able to use their own collection services or utilise the click and collect points at Argos stores.

Simon West, Nett Sales‘s insight:

 

This is clearly the future.  All the benefits of shopping online picking up from your local Argos…

 

S-commerce is here – shopping 🙂

 

 

 

 

See on econsultancy.com

12 surefire ways to increase conversions on mobile devices

See on Scoop.itTrends in Mobile Web use

Smartphone conversion rates are typically lower than on desktop and tablet due to a number of factors, not least screen size and a perceived lack of functionality.

See on econsultancy.com

Exceptional Thinking

See on Scoop.itEmail selling for client acquisition and retention

Exceptional Thinking Blog: How to clear your inbox and get it completely free of emails

See on www.exceptionalthinking.co.uk

Focus on the Right Targets

See on Scoop.itSelling through Channels

The biggest and best prospects in your territory already have someone providing them with what you sell. They’re completely satisfied. Okay, they’re not completely satisfied, but they will tell you they are. 

See on thesalesblog.com

Telling Stories Through Content: How 7 Brands Do It With Style

See on Scoop.itEngaging Sales Conversations

Businesses are getting better at telling stories through content – either video or text — and that helps with branding.

See on smallbiztrends.com

Zmot Marketing Strategy (Infographic) – Business 2 Community

See on Scoop.itSelling through Channels

One of the biggest challenges faced by Internet marketers is the increased amount of competition. Earlier, there were only a few players in the world of online marketing, however at present, there is a wide list of people who are trying to establish their brand name in the industry and try to look for innovative ways every day.

See on www.business2community.com

Three Ways to Juice Your Marketing Results Using Color

See on Scoop.itEngaging Sales Conversations

Brand Management – You might not think much about it, but we experience the world through colors. Every day, in all we do, we respond to the colors around us.

See on www.marketingprofs.com

Mobile web: lack of functionality and site speed seen as main UX issues

See on Scoop.itTrends in Mobile Web use

A lack of functionality and slow loading times are among the main usability issues with mobile sites, according to a new study.

See on econsultancy.com