Archives for September 2013

Only 13% of B2B Marketers Drive Leads with Social Media

See on Scoop.itSelling through Channels

In a recent study of B2B marketers by BtoB Magazine, 59% of those surveyed answered that online lead generation is their biggest marketing challenge.

See on socialmediab2b.com

How To Write Content That Your Audience Wants To Hear

See on Scoop.itEngaging Sales Conversations

Do you want to create content that your audience actually enjoys? It doesn’t matter if you’re a startup or a Fortune 500 business, there are two things that you should be doing to ensure your content sticks… If you want to create content that your audience wants and is willing to share, these two approaches need to be considered.

See on www.steamfeed.com

Mobile Opens Hit Record High of 47% | Litmus

See on Scoop.itEmail selling for client acquisition and retention

Simon West, Nett Sales‘s insight:

When will they learn?  An open on an iPhone / iPad is not the same as on any other client as they are set by default to "download images"

See on litmus.com

The five types of mobile-assisted shoppers [infographic]

See on Scoop.itTrends in Mobile Web use

Showrooming is a growing concern for bricks and mortar retailers, and there is plenty of debate about the best ways to combat this challenge.

See on econsultancy.com

Responsive email design: 10 great examples

See on Scoop.itEmail selling for client acquisition and retention

It seems that more and more brands are jumping on the responsive email design bandwagon lately.

See on econsultancy.com

Email marketers focus on integration, automation and optimisation

See on Scoop.itEmail selling for client acquisition and retention

While the number of channels for communicating with consumers has increased, email marketing remains an integral part of a brand’s digital offering.

See on econsultancy.com

The 10 Commandments of Inbound Marketing

See on Scoop.itEngaging Sales Conversations

Inbound Marketing produces better leads, at a lower cost than outbound marketing. Here are tips on making your inbound marketing efforts more efficient.

See on www.steamfeed.com

B2B Marketers: Is Your Website Working Hard Enough?

See on Scoop.itSelling through Channels

If you’re in the B2B space, it’s time to start thinking about your website the same way B2C companies do. Your website should be your most efficient and effective sales and marketing channel.

See on www.linkedin.com

Email marketing “moments of truth” and how to identify them

See on Scoop.itEngaging Sales Conversations

Once you’ve built a perfectly optimised preference centre and evaluated the merits of responsive design, it’s important you start looking at how impactful

See on www.fourthsource.com

Why your B2B prospects don’t care about you, your products or your business

See on Scoop.itSelling through Channels

Conversion rates on your site could be better? Here’s where you might be going wrong with prospect engagement & your content marketing strategy…

See on info.tracepoint.co.uk