Archives for September 2013

How to build your email list to personalize the ecommerce experience

See on Scoop.itEmail selling for client acquisition and retention

Like the excitement you feel when getting a phone number to set-up a date, gaining an email address from an ecommerce website visitor is the first step in building a relationship and turning that shopper into a customer.

See on econsultancy.com

Ways Content Marketers Miss the Mark

See on Scoop.itEngaging Sales Conversations

Marketers are pouring on the content. Raising the budget. You would think content marketing is a sure thing—a consistently effective way to go. But you’d be wrong. While some companies get serious and master it, far more muck it up.

See on socialmediatoday.com

5 B2B Storytelling Tips – How to Write Case Studies

See on Scoop.itSelling through Channels

The latest rage in content marketing is storytelling, but this is old news for B2Bs, who have been using case studies since the beginning of time to establish credibility and directly influence purchasing decisions.

See on www.business2community.com

Check out the Eloqua Content Grid by Joe Chernov

See on Scoop.itEmail selling for client acquisition and retention

http://contentgrid.eloqua.com/content_grids/5231e674ada955020000000b

See on contentgrid.eloqua.com

What Mobile Buyers Are REALLY Doing on Your Website

See on Scoop.itTrends in Mobile Web use

Learn how mobile buyers are different from desktop buyers — and get actionable tips to help you improve your mobile marketing.

See on blog.hubspot.com

What Makes B2B Lead Generation Content Interesting?

See on Scoop.itEngaging Sales Conversations

The success of your appointment setting efforts depends on it. And the first step in doing that is by creating good content.

See on www.callbox.com.my

The 4 most common sales effectiveness roadblocks

See on Scoop.itSelling through Channels

B2B lead conversion targets not being met? Here are the 4 common hold-ups to your team becoming a smart B2B sales closing machine!

See on info.tracepoint.co.uk

The Marketer’s Guide to Getting Started With Content Personalization

See on Scoop.itEngaging Sales Conversations

Learn how to integrate personalization into every part of your marketing.

See on blog.hubspot.com

How B2B Buyers Seek Information and How You Can Fill the Void – Business.com B2B Online Marketing Blog

See on Scoop.itSelling through Channels

It’s likely the buyers you’re trying to reach have already done research on their own. Are you aware of what they’re looking for and where?

See on www.business.com

152 killer keywords for email subject lines (and 137 crappy ones)

See on Scoop.itEngaging Sales Conversations

We had a hunch that word choice in email subject lines have a strong effect on response rates. So, we tested 287 keywords across a sample of 2.2bn emails to see which work, and which don’t.

See on econsultancy.com