Archives for October 2013

The Two “Must Haves” For Successful B2B Email Marketing Campaigns

See on Scoop.itSelling through Channels

B2B marketers who are able to help their email subscribers rather than annoy them will be much more successful in generating leads and sales.

See on www.artillerymarketing.com

Five persuasive web design techniques to increase conversions

See on Scoop.itEngaging Sales Conversations

People trust what they see far more than what they hear.

 

The human brain processes visuals 50 times faster than text. It’s much easier to persuade someone into action through visual stimulus than by merely talking to them or providing a text document. The same goes for your ecommerce site.

 

 

 

See on econsultancy.com

The perfect email

It’s not often that I get the perfect email – one that beautifully illustrates all of the various different points we go on (and on) about in designing effective emails that sell.  But I got one this morning!  And here it is.

So let’s look at this from the top…

  1. SpigenSubject line.  Arguably the most important part of the email, the subject line should entice the recipient to engage with the message and, if you are not viewing the content in your preview pane, to open the message. Fail.
  2. Sender name.  Different commentators argue that the sender name is now more important than the subject line in getting engagement.  At least this sender has included an alias but just the company name???  Surely something a bit more personal…  And take a look at the email address.  I don’t know about you, but that does not look to me like someone I know or would want to trust.
  3. Sent to.  I’ve not got the first clue who =?utf-8?Q??= is, but I don’t know how to pronounce it and I certainly don’t answer to it.  Is this personalisation gone wrong?  Who knows.  big fail.
  4. Content.  Finally!  Lets have a look at the message… Oh well.

Talkin’ ‘Bout Lead Generation [INFOGRAPHIC]

See on Scoop.itSelling through Channels

See on forum.web.com

So you have a mobile site. What happens next?

See on Scoop.itTrends in Mobile Web use

57% of users won’t recommend a business if they have a bad mobile site, a simple statistic that speaks volumes about the current landscape in mobile commerce.

See on econsultancy.com

Industrial Email Marketing is NOT Dead | Industrial Marketing Today

See on Scoop.itSelling through Channels

Email marketing is definitely not dead. I am seeing manufacturers continue to use industrial email marketing with great success.

See on industrialmarketingtoday.com

10 emails I have deleted and why

See on Scoop.itEmail selling for client acquisition and retention

Before we get started, I have two apologies to make: one to every company featured in this blog post (my opinion obviously has little bearing on the success of your marketing efforts), and another for writing a post with a wholly negative premise.

See on econsultancy.com

Is Marketing Automation Worth the Hassle? New Data Raises Questions

See on Scoop.itEmail selling for client acquisition and retention

Read through an analysis of new data that explains when marketing automation can become problematic for businesses.

See on blog.hubspot.com

B2B Marketing Trends That Will Shape Your Strategy – Anders Pink

See on Scoop.itSelling through Channels

B2B marketing strategies are having to constantly change and adjust in the light of new trends driven by B2B buyers and technology. We have identified the key B2B marketing trends and how they may shape your future strategy. To keep this article short, as there is a lot to cover, we have put in links to more detailed articles as appropriate, should you want to read further.

 

Typically B2B marketing is segmented into outbound marketing such as email campaigns and inbound marketing such as SEO, social media and content marketing. The general shift has been towards inbound marketing as buyers increasingly manage the early stages of the buying process without contacting vendors by reviewing websites, talking to peers in the industry and reviewing resources. This allows them to often filter and shortlist without ever talking to a sales rep….

See on anderspink.com

The Secret to Closing More Sales: Talk Less

See on Scoop.itEngaging Sales Conversations

Most sales people do way too much talking. Here are seven ways to talk less and get more from customers.

See on www.entrepreneur.com