Archives for October 2013

Careful how you segment your database

crewI received promational emails from Crew Clothing today.  I’ve bought from them regularly, so straight into my inbox – great let’s have a look.

But for some reason I’m on their mailing list twice and to one email address they are offering me 15% off and the next 20% off PLUS free delivery.  Just makes them look a bit foolish…

So, before you test messages to different parts of your mailing list, check that you have de-duplicated on something other than email address – mailing address or phone number would be good.

Why marketing sometimes fails

See on Scoop.itEngaging Sales Conversations

There are many different reasons why your marketing might fail. Robert Craven has identified 2 seemingly obvious and simple reasons in his best-selling book “Customer is King”.

Nett Sales‘s insight:

Robert’s advice helped us to help our clients to focus on their customers and potential customers rather than their own products. So we run campaigns for our clients that help their customers – either by sharing knowledge or offering advice, hint or tips.

See on nett-sales.com

The Sales and Marketing Solutions: The 7 Deadly Sins of B2B Lead Generation

See on Scoop.itSelling through Channels

Nett Sales‘s insight:

When a business engages in B2B lead generation, it embarks on an elaborate campaign to seek and attract potential clients. The task requires careful planning, patience and cooperation between and among marketers and other functions of the business.

 

Here are 7 of the worst things that could happen to your campaign:

 

 

See on the-sales-and-marketing-solutions.blogspot.co.uk

Taking Mobile Optimization to the Next Level: Hover Effects + Layout Changes

See on Scoop.itEmail selling for client acquisition and retention

See on litmus.com

Speed and security: how to win the mobile race

See on Scoop.itTrends in Mobile Web use

We know that we are addicted to our mobile devices and love that they enable us to purchase anytime, anywhere.

See on econsultancy.com

Why marketing sometimes fails

What Robert Says

customerThere are many different reasons why your marketing might fail.  Robert Craven has identified 2 seemingly obvious and simple reasons in his best-selling book “Customer is King”. First he suggests that by focusing on the needs of the customer above the needs of the business you will have long term loyal customers. ‘If you’re going to fall in love try not to fall in love with your product. Rather, try falling in love with your customer, because then you will do all you can in your power to keep them happy, and they’ll appreciate it in the long-run’.

Secondly he identifies that we are living in a culture where everything is increasingly the same and that your business must try to be different, otherwise why should people bother to buy from you? ‘Blandness and sameness seem to have become the trademark of our time and yet it takes so little extra to make a product or service genuinely personalised or individualised.’

Applying this to Nett Sales

Nett Sales helps its clients get more customers. We work closely with our clients to create compelling campaigns using a blend of email and telephone work to ensure we pass our clients well qualified leads that they can turn into customers.

Robert’s advice helped us to help our clients to focus on their customers and potential customers rather than their own products.  So we run campaigns for our clients that help their customers – either by sharing knowledge or offering advice, hint or tips.

What does this process look like?  After sending out an email message for a client, we analyse the click through rate to gauge interest. We then call the prospects that have engaged with the message, not to sell to them or tell them how great our product/service is. We simply ask for feedback on the message they have received and ask how it is relevant to their business now. We have a conversation with the contact and listen to their response to understand their needs and wants.

Contacts that are ready for a conversation with our client are passed to the client as leads for follow up.

The concept of putting the customer’s needs before our own has been essential to helping our business grow. We build strong relationships with our clients which in turn builds a strong relationship with their customers and prospects. And of course our clients get great new customers from the campaigns – which always helps!

Are you looking to do something a bit different with your marketing? Want more sales and to engage more customers? Contact us on 01672 50 50 50 for a friendly chat and to discuss your requirements.

How To Build a Sucessful B2B Lead Generation Strategy

See on Scoop.itSelling through Channels

Lead generation is a major concern for every B2B business owner. No leads = no profit and no business growth. Lead generation is crucial and needs a carefully planned stratergy to succeed.

See on www.business2community.com

A critical look at some of today’s most relevant email marketing questions

See on Scoop.itEmail selling for client acquisition and retention

Like most people in the UK I loved the Olympics and the Paralympics; however I particularly enjoyed the Paralympics.

See on econsultancy.com

Copywriting 101: The Principles of Irresistible Content

See on Scoop.itEngaging Sales Conversations

Learn how to take off your marketer hat and transform into a killer copywriter. You can do it. Really.

See on blog.hubspot.com

Copywriting 101: The Principles of Irresistible Content

See on Scoop.itEmail selling for client acquisition and retention

Learn how to take off your marketer hat and transform into a killer copywriter. You can do it. Really.

See on blog.hubspot.com