Archives for October 2013

The 5 Steps To Achieving B2B Inbound Marketing Nirvana

See on Scoop.itSelling through Channels

Inbound marketing success is hard work, but for marketers who focus on the five most important steps, the rewards can be transformative.

See on www.artillerymarketing.com

A five-step roadmap for using personalisation in ecommerce

See on Scoop.itEngaging Sales Conversations

A key theme at the recent Econsultancy Digital Cream roundtable on Personalisation was paralysis: being unsure how to prove the business case to justify investment and start the personalisation journey.

See on econsultancy.com

5 Traditional Sales Rules Smart Inbound Marketers Break

See on Scoop.itEngaging Sales Conversations

If your sales team has trouble keeping up with the prospects drawn in through your inbound marketing efforts, it might be time to shake things up a bit.

See on blog.hubspot.com

TIPS – Jumpstart Your 2014 B2B Marketing Plan with 5 Critical Questions

See on Scoop.itSelling through Channels

How do you get started with your B2B marketing plan? Address these 5 critical questions to build a solid foundation for your 2014 plan.

See on www.marketingtrenches.com

Choosing Sales Channels to Reach Target Consumers

See on Scoop.itSelling through Channels

Before the Internet, there were essentially two types of sales channels: direct and indirect. Once a company chose its sales channel, it built a corresponding marketing strategy to support it. If you were a brick-and-mortar store, that’s where you sold your products. If you were a wholesaler, you sold through distributors or resellers. It was fairly straightforward.

See on www.practicalecommerce.com

Responsive Email Design: 3 Tips for Beginners

See on Scoop.itEngaging Sales Conversations

One of the greatest things about the popularity of smartphones is that you have the opportunity to reach your audience anywhere and anytime. But they won’t pay attention if you’re messaging isn’t optimized for their device.

See on www.business2community.com

Responsive email design: five case studies

See on Scoop.itEmail selling for client acquisition and retention

Mobile email is a major challenge for businesses as studies have shown that as much as 50% of marketing messages are opened on mobile devices.

See on econsultancy.com

Important Mobile App Features

See on Scoop.itTrends in Mobile Web use

In the end, every business — big or small — will eventually need to develop a mobile app to allow customers to reach them from wherever they are.

See on socialmediatoday.com

A More Effective Home Page | Social Media Today

See on Scoop.itEmail selling for client acquisition and retention

Should I stay or should I go? It’s not just a popular song by The Clash; it’s question new visitors to your website ask themselves when they arrive.

See on socialmediatoday.com

How To Master Multichannel Marketing In 5 Steps

See on Scoop.itSelling through Channels

With so many channels available for brand messaging, how do we successfully go about creating a multichannel marketing campaign? Here are five easy steps.

See on www.steamfeed.com