Archives for November 2013

iPad, iPhone or Android: what’s right for your company app?

See on Scoop.itTrends in Mobile Web use

21% of the global population will be using mobile apps by the end of the year. Your company may need an app too, but should you build your app for iPad, iPhone or Android?

See on econsultancy.com

12 wonderful examples of immersive online storytelling

See on Scoop.itEmail selling for client acquisition and retention

In the late 1990s the Philadelphia Inquirer published a series on “the dramatic raid of Mogadishu”. It evolved into a book and a movie called, as you may have already guessed, ‘Black Hawk Down’.

See on econsultancy.com

Why You Need A Mobile Marketing Strategy

See on Scoop.itSelling through Channels

Facts, figures and tips that will confirm the importance of mobile marketing for B2B companies.

See on 602creativestudio.com

Interesting Infographics: How B2B Sales Has Changed

See on Scoop.itSelling through Channels

Nett Sales‘s insight:

About 54% of B2B buyers start their purchasing process with informal research, especially research that surrounds their business obstacles. 

In order to generate more leads and revenue, we need to apply an inbound marketing tactic to our campaigns.

See on www.customerthink.com

8 Little Tricks to Make Your Emails More Clickable

See on Scoop.itEmail selling for client acquisition and retention

Here are eight small things you can do to improve your email open rates, clickthrough rates, and lead generation.

See on blog.hubspot.com

Bad content is worse than no content: How to create stuff that doesn’t stink

See on Scoop.itSelling through Channels

Publishing, distributing, tracking and analyzing content has become much easier thanks to technology. But what in the world should B2B businesses try to create? If you’re looking for a better starting point, here are three steps that can help.

See on thenextweb.com

10 of the Best Email Subject Lines You’ve Ever Read

See on Scoop.itEmail selling for client acquisition and retention

Need email subject line inspiration? Look no further then these 10 stand-out subject lines.

See on blog.hubspot.com

5 Good Reasons To Go Inbound for B2B Marketing

See on Scoop.itSelling through Channels

Inbound Marketing is a powerful way to inject life into your sales pipeline, but it is far from easy or a “quick” win for any B2B marketer.

See on blog.mltcreative.com

Content Marketing Isn’t Content Strategy (And How to Correct It)

See on Scoop.itEngaging Sales Conversations

Content strategy and content marketing are often confused, but are by no means the same. Read on to understand strategy basics to market your brand.

See on www.isoosi.com

Three inspiring B2B marketing case studies

See on Scoop.itSelling through Channels

We get lots of request for examples of good B2B marketing, so here’s a trio for you and all your family.

See on econsultancy.com