Archives for November 2013

Storytelling in Industrial Content Marketing | Industrial Marketing Today

See on Scoop.itSelling through Channels

The key difference between fictional storytelling and storytelling in industrial content marketing is the motivation to take action now versus later

See on industrialmarketingtoday.com

That’s So Awkward: Why You Should Use Humor in Your Email Campaigns

See on Scoop.itEngaging Sales Conversations

Humor is an email marketer’s best friend. Here’s how creative subject lines, eye-catching images, and witty, human copy can get your emails opened.

See on blog.marketo.com

Why warm-calling via email is the way ahead

See on Scoop.itEngaging Sales Conversations

I recently came across this great infographic provided by my friends at Unifyo. It goes a long way to explaining why cold calling by phone is no longer successful.

See on www.reallifeselling.com

Responsive email design: 10 great examples

See on Scoop.itEmail selling for client acquisition and retention

It seems that more and more brands are jumping on the responsive email design bandwagon lately.

See on econsultancy.com

Marketers still need to work on mobile email: stats

See on Scoop.itEmail selling for client acquisition and retention

While companies appreciate the importance of mobile email, they are a long way away from implementing best practice, with just 25% currently optimising emails for mobile.

See on econsultancy.com

Responsive email design: five case studies and an infographic on how it improves engagement

See on Scoop.itEmail selling for client acquisition and retention

Mobile email is a major challenge for businesses as studies have shown that as much as 50% of marketing messages are opened on mobile devices.

See on econsultancy.com

75+ epic mobile case studies, blog posts, stats and reports

See on Scoop.itTrends in Mobile Web use

We publish a huge amount of content on the Econsultancy blog so it’s understandably difficult to keep track of it all.

See on econsultancy.com

The Difference Between B2B and B2C Digital Marketing

See on Scoop.itSelling through Channels

It’s important that we recognize the shift in how similar B2B and B2C have become. B2C was traditionally led by outbound broadcast and press tactics — and B2B by outbound direct mail and sales calls. This starts to reveal a common set of planning imperatives that we’ve outlined below.

See on socialmediab2b.com

Want to Maximize your ROI on Inbound? Build a Sales-Ready Website

See on Scoop.itEngaging Sales Conversations

One of the most frustrating aspects of outbound marketing is measurability.

See on blog.hubspot.com

Fashion retailers are still failing to optimise email marketing for mobile

See on Scoop.itEmail selling for client acquisition and retention

A few months I signed up to newsletters from a number of different fashion retailers in order to evaluate their welcome emails.

See on econsultancy.com