Archives for December 2013

Content Marketing in 2014: Are You Prepared?

See on Scoop.itEngaging Sales Conversations

See what lies ahead for content marketing in 2014.

See on blog.hubspot.com

5 Sexy Mobile Sites (and Why We Love Them)

See on Scoop.itTrends in Mobile Web use

Read about fantastic mobile sites and what makes them stand out.

See on blog.hubspot.com

2014: the mobile SEO timebomb

See on Scoop.itTrends in Mobile Web use

Over the last four months, Google has been ramping up its publicity of a more aggressive target for mobile site performance: sub one second page load times.

See on econsultancy.com

How One Company Increased Email Clicks by 718% Using Targeted Lists

See on Scoop.itEmail selling for client acquisition and retention

See how one ecommerce company was able to boost email clicks considerably by educating its email recipients.

See on blog.hubspot.com

The Future of Content: Upcoming Trends in 2014

See on Scoop.itEngaging Sales Conversations

2014 will be an exciting time for the future of content. As technology evolves and competition for user attention increases, marketers need to be agile and adapt to the growing needs and expectations of their customers.

See on moz.com

Give your resellers the gift of your product knowledge this Christmas

See on Scoop.itSelling through Channels

Business is steady but you want to make a big impact in your market to become a key player for 2014. You sell through a channel and have many resellers but some better than others!

See on nett-sales.com

Give your resellers the gift of your product knowledge this Christmas

sales statsBusiness is steady but you want to make a big impact in your market to become a key player for 2014. You sell through a channel and have many resellers but some better than others!

Generally 80% of your sales come from 20% of your resellers.  So the 80% of your resellers offers a major opportunity for you (see this blog talking about the “other 80%”).

But how to engage them?

Leads are the traditional answer but many channel professionals argue that leads are not at the top of the list that resellers really want. Mauricio Roa suggests “I believe that leads should not be the centre point of a program.”

Providing an untrained reseller with great leads usually just makes them look foolish.  Resellers need knowledge and training to generate a sale.

A channel expert with lots of experience with resellers, Andy Harcup says “there is no better value than teaching the reseller to prospect. If you arrange regular vendor sessions that teach the reseller how to prospect properly then leads will come naturally.” Once your dealers understand your products/services and can talk about the benefits they bring to the purchaser, they will be more confident and motivated to make sales for you. Hesham El Komy makes a great point by saying “The quicker and better they are trained the quicker and more effectively they bring in their own net new business.” By training your resellers they will no longer be dependent on your input and leads. They will be able to gain more business for you independently.

So give the gift of great knowledge to your resellers this Christmas for a happy New Year.

Multi-Channel Marketing 101: What Is Cross-Channel Marketing?

See on Scoop.itSelling through Channels

Learn what multi-channel marketing is and why cross-channel marketing brings in more customers than single channel marketing in our Multi-Channel Marketing Guide.

See on www.wordstream.com

The Nuts and Bolts of your Sales Pipeline

See on Scoop.itEngaging Sales Conversations

Dive into our blog post to learn all the nuts and bolts of your sales pipeline, and why they’re all critical to your business.

See on www.insightsquared.com

Gmail Tracking Changes: The Fix! | What You Need to Know | EmailExpert

See on Scoop.itEmail selling for client acquisition and retention

The challenge for email marketers, especially ones that are looking to push the envelope is that technology changes all the time, and what is often a ‘hack’

See on emailexpert.org