Archives for January 2014

Content Strategy & Storytelling

See on Scoop.itEngaging Sales Conversations

Improve UX by storytelling, clear content strategy, avoid copywriting errors and improve your branding. Make your content make a difference.

See on www.smashingmagazine.com

B2B marketers top objectives for 2014 revealed

See on Scoop.itSelling through Channels

B2B marketers top objective for 2014 is generating leads (41 per cent), followed by driving sales (27 per cent) and improving brand awareness (17 per cent), according to a new ‘2014 state of digital marketing’ infographic

See on www.b2bmarketing.net

The Definition of an Inbound Marketing Campaign [In Under 100 Words]

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Learn all about what an inbound marketing campaign is and the steps and resources you need to successfully run one.

See on blog.hubspot.com

Content Marketing B2B Strategies | Social Media Today

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There are broadly two benefits you can hope to get from content marketing for your B2B business:
Get to know who could be your potential targets so that you can reach out to them for business opportunities
Establish a brand and credibility for your business, so that relevant people can recall you when they need your services or products.

See on socialmediatoday.com

Apple needs to clamp down on its talking cats

See on Scoop.itTrends in Mobile Web use

It would be nice if Apple was as strict about its payment systems for children’s games as it is about porn, writes John Naughton

See on www.theguardian.com

Sales Flash: Your Inbound Leads Are Useless Without A Valuable Followup

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Learn how to properly followup to your inbound leads for ultimate sales success.

See on blog.hubspot.com

What Is Multi-Channel Marketing? [FAQs]

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Multi-channel marketing is a growing term. But what is it, and what’s needed to make it succeed for your business? We’ve got the answers.

See on blog.hubspot.com

The Case For B2B Telemarketing

See on Scoop.itSelling through Channels

Yes, I know. Even the title sounds out of date, doesn’t it? Telemarketing is so yesterday. Nobody does that any more. Today, it’s all about social media, baby! But isn’t a phone call a social interaction? After all, there’s a live person on the other end. A live person with a human voice, a personality and a sense of humor. What on earth could be more social than that?

See on ericlundbohm.com

Structuring Marketing Emails Like a Pro

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Before diving into email basics, it is important to know what people absolutely despise about emails…

See on www.business2community.com

How is B2B Marketing Different from B2C?

See on Scoop.itSelling through Channels

Most strategic principles apply to both B2B and B2C marketing, here are  examples of areas that can be especially important in B2B.

See on www.lydiamarketingconsulting.com